| 研究生: |
李瑞真 Lee, Seojin |
|---|---|
| 論文名稱: |
社群媒體內容對於幸福感的影響: 探討台灣疫情期間情緒的中介效果及社會資本的調節效果 The effects of social media content on psychological well-being: Exploring the mediation effect of emotional response and the moderation effect of social capital in Taiwan under COVID-19 |
| 指導教授: |
韓義興
Han, Yi-Hsing |
| 口試委員: |
施琮仁
Shih, Tsung-Jen 許詩嫺 Hsu, Shih-Hsien |
| 學位類別: |
碩士
Master |
| 系所名稱: |
傳播學院 - 國際傳播英語碩士學位學程(IMICS) International Master's Program in International Communication Studies(IMICS) |
| 論文出版年: | 2021 |
| 畢業學年度: | 109 |
| 語文別: | 英文 |
| 論文頁數: | 100 |
| 中文關鍵詞: | 社交媒體 、情緒反應 、社會資本 、心理健康 、COVID-19 大流行 |
| 外文關鍵詞: | Social media, Emotional response, Social capital, Psychological well-being, COVID-19 pandemic |
| DOI URL: | http://doi.org/10.6814/NCCU202101297 |
| 相關次數: | 點閱:301 下載:101 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
在最近的 COVID-19 大流行案例中,社會疏遠和嚴格封鎖的必要性凸顯了互聯網和在線交流的重要性。社交媒體是關鍵的現代技術的一部分,它通過消除那些現有的有形和無形的障礙,將世界各地的人們聯繫起來,通過減少孤獨感和焦慮感來促進心理健康。由於嚴格限制身體接觸,這種全球大流行的特殊情況使社交媒體交流對於社交聯繫和緩解變得更加困難。
這項研究的重點是社交媒體內容如何通過激發風險感知來影響情緒反應,以及社交媒體如何讓人們在 COVID-19 期間聯繫或應對與整體心理滿足相關的危機。該研究使用實驗設計和在線調查,在給定社交媒體內容的三種不同條件下(正面、負面或中性)創建,以檢測這些不同的社交媒體內容如何影響人們克服危機。該研究基於台灣及其最常用的社交媒體 Facebook。研究結果表明,社交媒體內容的不同價態會引起情緒反應,導致心理健康水平不同,但高於平均水平,即部分積極。然而,結果表明,社會資本對心理幸福感的影響沒有顯著影響。調查結果提醒人們需要對此框架進行跨文化分析和縱向研究的進一步研究。
In the recent case of COVID-19 pandemic has aroused the necessity of social distancing and stringent lockdowns which highlights the importance of internet and online communication. Social media is part of the critical modern technology that connects people around the world when incapable of physical confrontation by removing those existing tangible and intangible barriers, contributing to one’s psychological well-being by decreasing the sense of loneliness and anxiety (Chen & Li, 2017; Ellison et al., 2007; Ko & Kuo, 2009). This exceptional situation of global pandemic has made the social media communication even more arduous for social connection and mitigation since physical contact has been strictly limited.
This study focuses on how social media contents affect emotional response by provoking risk perception and how social media allows people to connect or cope with the crisis in relation to overall mental contentment during COVID-19. The study uses online experiment with surveys created in three different conditions of given social media contents that are either positive, negative or neutral, in order to detect how those different social media contents affect people’s psychological state. The study is based on Taiwan with their most used social media which is Facebook. The findings disclosed that positive, negative and neutral valance of social media contents induced corresponding emotional responses that resulted in different levels of psychological well-being. That is, emotional responses mediated the relationship between valence of social media contents and psychological well-being. However, the results revealed that social capital did not significantly influence the effect on psychological well-being. The findings call attention to the need for public awareness that social media contents influence individual mental well-being especially during the period of pandemic.
Acknowledgement i
Abstract ii
Table of contents iii
List of figures & tables vi
Figures vi
Tables vi
Chapter 1. Introduction 1
1.1 Research background 1
1.2 Statement of the problem 2
1.3 Research objectives 3
1.4 Research question 4
1.5 Research model 6
1.6 Significance of the study 7
Chapter 2. Literature Review 10
2.1 The impact of COVID-19 on individuals 10
2.1.1 COVID-19 in Taiwan 12
2.2 Definition and importance of social media 13
2.3 Valence of social media contents 14
2.4 Psychological well-being 16
2.4.1 Social media and psychological well-being 17
iv
2.4.2 Social media, social capital and psychological well-being 18
2.5 Emotional Response during risk 19
2.6 Social capital 22
2.6.1 Bridging and bonding social capital 23
2.6.2 Social capital and social media 24
Chapter 3. Research model and methods 27
3.1 Research model 27
3.2 Pilot test 28
3.2.1 Experimental design 28
3.2.2 Participants and procedure 29
3.2.3 Stimulus materials 29
3.2.4 Measurements 30
3.3 Main study 37
3.3.1 Participants, procedure and experimental design 37
3.3.2 Stimulus materials 38
3.3.2 Measurement 39
Chapter 4. Results 43
Chapter 5. Discussion 49
Chapter 6. Conclusion 55
References 58
Appendix A. The Scales 80
Appendix B. Survey questionnaire 84
Appendix C. Stimulus materials 97
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