創業往往是從發現、把握和利用某個或某些商業機會開始的,因此,識別創 業機會是創業成功最重要的第一步。本研究希望藉由找出中國大陸不同創業環境 對創業機會的影響,藉以促進創業家對創業機會的把握,如此才能增加創業成功 率並提高地區經濟活力。
本研究先對有關創業環境和創業機會的國內外理論進行研究,通過比較分析 GEM 的環境影響因素模型、Gnyawali & Fogel 的五維度模型以及蔡敦浩和方世杰 的總體環境因素模型,再結合中國國情,發展出「六因素分析框架」來研究創業 環境對創業動機的影響。其中,六因素分別是政策和法律環境、經濟環境、人才 教育環境、文化環境、金融支持環境和其他服務支持環境。
本研究採取深入訪談法,訪談對象選取為中國大陸三個最具典型的創業環 境——北京、溫州和烏魯木齊的四個新創公司。從六個因素出發,本研究將結合 北京、溫州和烏魯木齊四個個案,探究不同的創業環境對識別創業機會的產生、 性質、識別、及其發展的影響。
研究結果有三個主要發現:人才教育好的人才教育環境對創業機會的識別有 促進作用;創業文化濃厚的環境對創業機會的識別過程有促進作用;金融支持充 足的環境有助於創業家識別並發展創業機會。

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