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| 研究生： |
陳九霖 Chen, Chiu-Lin |
|---|---|
| 論文名稱： |
娛樂型高爾夫產業在臺灣的市場潛力與發展策略 The Potential and Development Strategies of the Entertainment Oriented Golf Industry in Taiwan |
| 指導教授： |
吳文傑
Jack Wu |
| 口試委員: |
彭喜樞
Peng, Shi-Shu 鄭輝培 Terry Cheng |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2025 |
| 畢業學年度： | 113 |
| 語文別： | 英文 |
| 論文頁數： | 45 |
| 中文關鍵詞： | 高爾夫 、生活方式 、娛樂 、社交 、創新 |
| 外文關鍵詞： | Golf, Lifestyle, Entertainment, Social, Innovation |
| 相關次數： | 點閱：18 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
This business plan aims to introduce a brand-new concept for a golf driving range in the Taiwanese market. I have observed that most existing ranges in Taiwan are outdated, while the average age of golf participants is getting younger and younger. At the same time, younger generations are demonstrating increasing spending power, which means golf is no longer just a sport for the elderly or the rich — it's becoming a lifestyle embraced by all generations.
Taiwan also has a vibrant nightlife culture—weekends are often spent gathering with friends and family, enjoying drinks and chilling. These social elements align perfectly with the game of golf. Therefore, my goal is to create a luxurious yet laid-back venue that seamlessly combines recreation, entertainment, and lifestyle.
1.Executive Summary 1
1.1. Business Motivation 1
1.2. Mission 2
2. The Brand 3
2.1. Symbolism 3
2.2. Mission and Vision 4
2.3. Facilities 5
3. Overview of the Entertainment Golf Industry 7
3.1. Recent Trend of the Golf Industry 7
3.2. Overview of the Global Expansion of Topgolf 8
3.3. Entertainment Golf Market in Asia 11
4. Market Analysis 14
4.1. Current Trend and Status of On-Course Golf in Taiwan 14
4.2. Current Trend and Status of Off-Course Golf in Taiwan 17
4.3. Future Potential 18
5. Business Model Canvas 20
6. Business Strategies 24
6.1. Product 24
6.2. Price 24
6.3. Place 25
6.4. Promotion 26
7. Opportunities and Challenges 27
7.1. SWOT Analysis 27
7.2. Local Competitors 30
8. Financial Planning 35
8.1. Revenue Model am Capital Expenditure 35
8.2. Business Forecast 38
8.3. Risk Management 41
9. References 43
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United Daily News. “Golf Boom Drives Traffic at Practice Ranges.” Economic Daily News, 16 Mar. 2024, https://money.udn.com/money/story/5612/8078573.
YL Golf. “The Development of Golf in Taiwan.” YL Golf, https://www.ylgolf.com.tw/market/history/?id=43.
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GolfWRX. “What Is Topgolf? GolfWRX Explains.” GolfWRX, 7 Aug. 2020, https://www.golfwrx.com/617970/what-is-topgolf-golfwrx-explains/.
Topgolf. “Locations by State.” Topgolf, https://topgolf.com/us/locations-by-state/.
Stock Analysis. “Callaway Golf (MODG) Revenue.” Stock Analysis, https://stockanalysis.com/stocks/modg/revenue/.
United Daily News. “Simulated Golf Enters the Home Entertainment Market.” Economic Daily News, 17 Apr. 2024, https://money.udn.com/money/story/5612/8206283.
Rain or Shine Golf. “Golf Simulator Cost.” Rain or Shine Golf, https://rainorshinegolf.com/pages/golf-simulator-cost.
Oncore Innovations. “Genius Ball.” Oncore Innovations, https://oncoreinnovations.golf/genius-ball.
Taiwan eTax. “Amusement Tax.” Taiwan eTax, https://www.etax.nat.gov.tw/etwmain/tax-info/understanding/tax-saving-manual/local/amusement-tax/2kBevMP.
Federal Reserve Bank of St. Louis. “TWNPCPIPCPPPT: Taiwan - Consumer Price Index: All Urban Consumers: Percent Change from a Year Ago.” Federal Reserve Economic Data, https://fred.stlouisfed.org/series/TWNPCPIPCPPPT.
Asia Golf Industry Federation. “18-34 Age Group Driving Golf Forward.” AGIF, 18 Nov. 2024, https://agif.asia/2024/11/18-34-age-group-driving-golf-forward/.
Grand View Research. “China Golf Tourism Market Outlook.” Grand View Research, https://www.grandviewresearch.com/horizon/outlook/golf-tourism-market/china.
Asia Golf Industry Federation. “Thailand Tops Asia Tourism Leaderboard.” AGIF, 1 Jan. 2025, https://agif.asia/2025/01/thailand-tops-asia-tourism-leaderboard/.
Grand View Research. “Japan Golf Simulator Market Outlook.” Grand View Research, https://www.grandviewresearch.com/horizon/outlook/golf-simulator-market/japan.
Vietnam Tourism. “Vietnam Tourism News.” Vietnam Tourism, https://vietnamtourism.gov.vn/en/post/20536.
全文公開日期 2030/07/11