Organic & Beautiful has developed a fully inclusive marketing campaign that will strategically reach its intended customer base. The company will create a powerful Internet presence using search engine optimization, social networking, and newsletter e-mail blasts. Additionally, Organic & Beautiful ’s management team has connections to various media outlets that will help it create awareness of not only the ecommerce portal, but also the green living cause – a cause that is increasingly embraced nationwide. Further, as customers see the Company’s top quality product offerings and its distribution of reliable and highly educational information, they will tell their friends and family members. Ultimately, this will allow Organic & Beautiful to increase its service offerings and expand its marketing avenues to reach an even greater target customer base.

1. IBISWorld Industry Report. “Cosmetics & Beauty Products Manufacturing in the US” February 2012
2. Fidelman, Charlie. The Gazette. “Beware of cosmetics, author says.” July 12, 2009. Obtained at http://tinyurl.com/kwdcdl.
3. LOHAS. “LOHAS background.” Obtained at: http://www.lohas.com/about.htm
4. Shin, Annys. Washington Post. “Green-Living Firms Try For Mainstream Balance.” June 6, 2006. Obtained at: http://www.washingtonpost.com/wp-dyn/content/article/2006/06/05/AR2006060501341.html
5. Ibid.
6. IBISWorld. “E-Commerce and Online Auctions in the U.S.” March 11, 2010.
7. Cloud, John. Time Magazine. Obtained at: http://www.time.com/time/magazine/article/0,9171,1595245,00.html
8. London Daily Telegraph. “Healthy, Wealthy and Wise Inc.” March 25, 2006. Obtained at: http://Tinyurl.com/ct9lz8
9. LOHAS Background. Obtained at: http://www.lohas.com/about.htm
10. Dun & Bradstreet, Industry Data for SIC 2844-0000; obtained in April 2010.