隨著韓國流行音樂（Korean Pop Music）產業持續發展，粉絲已不再只是被動接收音樂內容的消費者，而會透過社群互動、內容觀看、活動參與與消費投入，逐步建立對偶像團體的情感連結與長期支持。對娛樂經紀公司而言，如何將原先僅具初步關注的閱聽者培養為忠實粉絲，已成為偶像品牌經營的重要課題。然而，過去研究多聚焦於粉絲行為、身分認同或經紀公司策略，較少從完整歷程角度探討非粉絲如何逐步轉化為忠實粉絲。
本研究旨在了解粉絲由非粉絲轉化為忠實粉絲之歷程，並分析不同接觸點在轉化過程中所發揮的作用。本研究以 SM Entertainment 旗下男子團體 NCTDREAM 為研究個案，採質性研究方法，透過半結構式深度訪談蒐集 12 位臺灣女性忠實粉絲之經驗，並輔以非參與式觀察及公開文本資料進行分析。
研究結果發現，NCT DREAM 粉絲的轉化歷程可歸納為「注意—興趣—理解—情感依附—團體認同—忠誠實踐」的深化過程。初期，粉絲多透過既有韓流經驗、社群平台、人際推薦或成員魅力開始注意團體；其後，音樂作品、舞台表演、團體綜藝與社群內容促使粉絲主動搜尋並加深理解。隨著長期追蹤，在本研究所處之七人體制脈絡下，NCT DREAM 的成長敘事、畢業制度變遷與七人完整體形象，進一步促成粉絲的情感依附與團體認同；而演唱會等現場體驗，則強化其粉絲身分，並轉化為購買商品、參與活動、投入應援與持續關注等忠誠實踐。
本研究建議，忠實粉絲並非由單一接觸點立即形成，而是在多元內容接觸、團體敘事與參與經驗持續累積下逐步深化。本研究所建構之粉絲轉化歷程，可提供娛樂經紀公司於粉絲關係經營與偶像品牌長期發展上的參考。

This study examines how non-fans gradually become loyal fans through multiple touchpoints, using NCT DREAM as a case study. A qualitative approach was adopted, involving semi-structured interviews with twelve female fans in Taiwan, supplemented by non-participant observation and publicly available materials.
The findings show that the transformation process consists of six interconnected stages: attention, interest, understanding, emotional attachment, group identification, and loyalty practices. Fans initially become aware of NCT DREAM through social media, prior K-POP experiences, interpersonal recommendations, or individual members. Music, performances, variety content, and online interactions then deepen their understanding of the group. As engagement increases, within the seven-member context examined in this study, NCT DREAM’s growth narrative, changes in its graduation system, and seven-member identity strengthen fans’ emotional attachment and group identification. Live experiences further reinforce fan identity and lead to continued support, including consumption, event participation, fan support activities, and ongoing attention.
This study concludes that loyal fans are formed through the accumulated influence of multiple touchpoints, group narratives, and participatory experiences. The findings provide practical implications for entertainment agencies in cultivating fan relationships and sustaining idol brand development.ment.

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