| 研究生: |
施冠羽 Shr, Guan-Yu |
|---|---|
| 論文名稱: |
在韓國濟州島開設渡假屋商業計畫 Starting an accommodation business in Jeju |
| 指導教授: |
吳文傑
Wu, Jack |
| 口試委員: |
彭喜樞
Peng, Shi-Shu 楊子霆 Yang, Tzu-Ting |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年: | 2019 |
| 畢業學年度: | 107 |
| 語文別: | 英文 |
| 論文頁數: | 58 |
| 中文關鍵詞: | 度假屋 、旅遊 、濟州島 |
| 外文關鍵詞: | Accommodation, Tourism, Jeju Inland |
| DOI URL: | http://doi.org/10.6814/NCCU201900294 |
| 相關次數: | 點閱:66 下載:0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
The Jeju Zen House will be an originality modern simplicity, style house with 10 rooms. Our mission is providing an outstanding localized experience with personalized refinement-based service for that young urban professional, from Asia countries like Japan, Taiwan, Hong-Kong, Singapore, Malaysia and China. Our greatest features is helping lovers or couples to create unforgettable memories with customized special events on red-letter day, a special, happy, and important day that you will always remember. Therefore, we provide the whole package traveling solution including different special themes and special photo-shooting project for you. We will focus on internet marketing and interpersonal communications including website and social media, especially to collaborate with Key Opinion Leaders in different area to engage our target customers efficiently. For the financial part, we will leverage the policy support from the Jeju government to lower the capital cost and enjoy the tax benefit. In the first operating year, we assume the occupancy rate can at least be the same with the industry average and the sales will grow 10% in the next two years. Under this assumption, we may reach breakeven point during the first three year.
1. Executive Summary 1
2. General Company Description 2
2.1. Company Background 2
2.2. Mission & Goals 3
2.3. Objectives 3
2.4. Company Ownership and Management 4
2.5. Products and Services 5
2.5.1. Accommodation 5
2.5.2. Taxi Tour Package 7
2.5.3. Travel Portraits Package 8
2.5.4. Event Planning 9
2.6. Competitive Advantage 10
3. Market Analysis 11
3.1. About Jeju Island 11
3.2. Tourist attractions 12
3.2.1. UNESCO Natural Heritage Site 13
3.3. Tourism Industry in Jeju 14
3.3.1. Industry Overview 14
3.3.2. Accommodation Analysts 17
3.4. Target Customers 22
3.5. Competition Analysis 23
3.6. Support from Government 27
3.6.1. Jeju Investment Promotion Zone 27
3.6.2. Jeju Tourism Promotion & Development Fund 29
4. Marketing Strategies 30
4.1. Online Marketing 31
4.2. Promotion Strategies 33
4.2.1. Social Media Promoting 33
4.2.2. Seasonal Promoting 33
4.2.3. Bundle Pricing 33
4.2.4. Loyalty Program 33
5. Business Model Canvas 35
5.1. Key Partners 36
5.2. Key Activities 36
5.3. Key Resources 37
5.4. Value Proposition 37
5.5. Customer Relationship 37
5.6. Channels 38
5.7. Customer Segment 39
5.8. Cost Structure 39
5.9. Revenue Streams 39
6. Financial Plan 40
6.1. Startup Expenses and Capitalization 40
6.2. 12-Month Profit and Loss Projection 42
6.3. 3-Year Profit and Loss Projection 44
6.4. Projected Cash Flow 45
6.5. Balance Sheet 46
7. SWOT Analysis 47
Reference 48
Appendix 53
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