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研究生: 賴怡君
論文名稱: 定錨效果內在機制之探討--無意識層次與意識層次的定錨效果
指導教授: 顏乃欣
Yen,Nai-Shing
學位類別: 碩士
Master
系所名稱: 理學院 - 心理學系
Department of Psychology
論文出版年: 2004
畢業學年度: 92
語文別: 中文
論文頁數: 78
中文關鍵詞: 定錨效果無意識層次意識層次定錨效果的量測錨點極端性
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  • 本研究主要探討定錨效果內在機制中,無意識歷程與意識歷程定錨效果的區分。在實驗一中,利用快速呈現的研究典範,發現即使是在受試者沒有意識到錨點的情況下仍然會有定錨效果的發生。實驗二中則同時操弄時間壓力與意識層次,結果發現透過無意識歷程產生的定錨效果,時間壓力的有無並不會造成定錨效果大小的差異;而透過意識歷程產生的定錨效果,則在有時間壓力的情況下,會有比較大的定錨效果。實驗三則釐清以往研究所探討「錨點極端性對定錨效果的影響」中許多不一致的結果,認為以往研究結果的歧異有可能是由於所使用的量測方式不適當的原因所導致,當採用修正後的量測方式「調整指數」去重新計算定錨效果,並利用讓受試者寫下訊息的方式以了解產生訊息的性質與數量,結果發現當錨點越極端時,受試者所搜尋到目標與錨點一致的訊息就越少,定錨效果也就會越小。實驗四中同時操弄時間壓力與錨點極端性,結果發現沒有時間壓力時,錨點越極端其定錨效果越小;而當有時間壓力時,錨點極端性就不會產生效果。以上結果由無意識層次及意識層次的角度來討論所有的定錨現象。



    摘要………………………………………………………………………Ⅰ
    目錄………………………………………………………………………Ⅱ
    圖目錄……………………………………………………………………Ⅳ
    表目錄……………………………………………………………………Ⅴ
    緒論…………………………………………………………………………1
    文獻探討……………………………………………………………………4
    定錨現象的相關研究…………………………………………………4
    各理論模式對定錨效果的解釋……………………………………………5
    無意識訊息對決策判斷的影響………………………………………12
    修正的整合模式………………………………………………………15
    定錨效果的量測………………………………………………………27
    研究假設………………………………………………………………30
    前測…………………………………………………………………………33
    實驗一………………………………………………………………………36
    實驗二………………………………………………………………………39
    實驗三………………………………………………………………………45
    實驗四………………………………………………………………………51
    綜合討論……………………………………………………………………55
    參考文獻……………………………………………………………………62
    附錄…………………………………………………………………………67
    附錄一、研究所使用的問題…………………………………………67
    附錄二、前測實驗指導語……………………………………………68
    附錄三、實驗一指導語………………………………………………69
    附錄四、實驗二指導語-未覺知無意識無時間壓力組………………70
    附錄五、實驗二指導語-未覺知無意識有時間壓力組………………71
    附錄六、實驗二指導語-注意無意識無時間壓力組…………………72
    附錄七、實驗二指導語-注意無意識有時間壓力組…………………73
    附錄八、實驗二指導語-注意意識無時間壓力組……………………74
    附錄九、實驗二指導語-注意意識有時間壓力組……………………75
    附錄十、實驗三指導語………………………………………………76
    附錄十一、實驗四指導語無時間壓力組……………………………77
    附錄十二、實驗四指導語有時間壓力組……………………………78

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