This study investigates the efficacy of various digital marketing strategies employed by Taiwanese children's publishing companies in expanding their market share. It comprehensively analyzes current trends, potential challenges, and the opportunities associated with each strategy.The core objective is to examine the effectiveness of existing research on digital marketing strategies used by Taiwanese publishers in mitigating the effects of the declining birth rate and other challenges. Furthermore, the research seeks to establish a correlation between the adoption of digital marketing and the ability to maintain market competitiveness.
The investigation was bolstered by an anonymous survey distributed across Taiwan, which garnered responses from 77 parents (N=77) within a one-month period. The results demonstrate a degree of consistency with existing research while also revealing novel insights that can be leveraged by Taiwanese publishers.
While the findings exhibit some alignment with prior studies, they also highlight the influence of additional variables on the growth trajectory of publishing companies.

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