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| 研究生： |
溫淑茵 Wun, Ella |
|---|---|
| 論文名稱： |
台灣市場品牌寵物事業商業企劃 Business plan for branding pet shop in Taiwan's market |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2011 |
| 畢業學年度： | 99 |
| 語文別： | 英文 |
| 論文頁數： | 36 |
| 中文關鍵詞： | 寵物事業 |
| 外文關鍵詞： | Pet Shop |
| 相關次數： | 點閱：226 下載：0 |
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| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
I. Executive Summary…………………………………………….3
I.1 Objectives…………………………………………………….3
I.2 Mission……………………………………………………….3
I.3 Keys to Success………………………………………………3
I.4 The Proposal………………………………………………….4
II. Company Summary……………………………………………..5
II.1 The Company…………………………………………………5
II.2 Company Ownership………………………………………….5
II.3 History and Background………………………………………5
II.4 Location……………………………………………………….6
II.5 The Team……………………………………………………...6
II.6 Technology…………………………………………………...8
II.7 Legal Considerations…………………………………………9
III. Products and Services
III.1 Product Offering…………………………………………10
III.2 Pricing Strategy………………………………………….12
III.3 Distribution Channel……………………………………..13
IV. Market Analysis
IV.1 The Market Overview……………………………………16
IV.2 The Market Demand……………………………………..18
IV.3 The Market Segment……………………………………..20
IV.4 Competitive Analysis…………………………………….21
IV.5 Marketing Strategy……………………………………….25
V. Financial Plan
V.1 Startup Expense……………………………………………27
V.2 5 Year Sales Projection……………………………………27
V.3 Income Statement………………………………………….27
VI. Conclusion……………………………………………………….28
1. Alexander Osterwalder, Yves Pigneur,
Business Model Generation, John Wiley & Sons, Inc. 2010
2. “Pet gets better treatment than people”. China Times Newspaper, August 13, 2007
3. “Pet dog or cat control blood pressure better than ACE inhibitor. Newswise, Nov 18, 1999.
4. http://www.moea.gov.tw/
5. http://www.catwant.com/twpetmarket/petmarket_profile.htm
6. http://www.jestudio.com.tw
7. http://www.pet-house.com.tw
8. http://www.ayumi-dogstyle.com
9. http://www.ppark.com.tw
10. http://www.wikipedia.com
11. http://www.petplus.tw
12. http://www.moderndogmagazine.com
13. http://www.doggiegoodie.com
14. http://www.drharveys.com
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