無

一、中文部份：
1.莊克寧著，耐久性消費品擴散過程之研究（國立政治大學企業管理研究所碩士論文，民國63年6月）。
2.皇甫河旺著，專業資料傳播過程之研究（國立政治大學新聞研究所碩士論文，60年6月）。
3.許士軍著，外銷事業採行外銷拓展方法的行為（國立政治大學企業管理系出版，62年6月）。
4.黃正義著，銀行業務創用者及其傳播行為之研究（國立政治大學企業管理研究所碩士論文，62年6月）。
5.郭嘉全著，工業品創新的採用及擴散行為之研究（國立政治大學企業管理研究所碩士論文，63年6月）。
6.李在為著，非耐久性消費品創新擴散及採用過程之研究（國立政治大學企業管理研究所碩士論文，63年6月）。
7.周公璵著，新產品購買行為之研究（國立政治大學企業管理研究所碩士論文，65年6月）。
8.江正興著，消費者採用新產品決策程序之研究（國立政治大學企業管理研究所碩士論文，66年1月）。
9.電工器材工業同業公會著，電工器材簡報121期、127期、137期。
二、英文部份：
1. Peter Drucker, “Managing for Business Effective,” Harvard Business Review May-June 1963.
2. Booz-Allen & Hamilton Inc. “Management of New Product” (New York, 1965).
3. Printer’s Ink, “What New Product Mean to Companies: Grow, a longer life, bigger profit,” Product Strategy and Management.
4. Steven J. Shaw, “Behavioral Science Offers Fresh Insights on New Product Acceptance,” Journal of Marketing, Vol,29 (Jan 1965)
5. John T. O’Meara Jr., ” Selecting Profitable Product,” Harvard Business Review (Jan-Feb, 1961).
6. Burt Schorr, ”Many New Product Fizzle, Despite Careful Planning, Publicity,” Wall Street Journal, (April 5, 1961).
7. Cochran, Betty and G. Clark Thompson, “Why New Product Fail,” The National Industrial Conference Board Recor4, Vol.1 No.7 (July, 1962).
8. James F. Engel, David T. Kollat, Roger D. Blackwell, Consumer Behavior, 2nd ed., (New York: Holt, Rinehart, and Winston, Inc.1973).
9. Raymond A. Bauer, “Consumer Behavior as Risk Taking,” in Donald F. Coxed, Risk Taking and Information Handling in Consumer Behavior (Boston: Division of Research, Graduate School of Business Administration Harvard University, 1967).
10. Everett M. Rogers and F. Floyed Shoemaker, Communication of Innovations, (New York: The Free Press, 1974).
11. Everett M. Rogers, Diffusion of Innovation, (New York: The Free Press of Glencoe, 1962).
12. Everrett M. Rogers and J. David Stanfield, ”Adoption and Diffusion of New Product: Emerging Generalizations and Hypothese”, in Frank M. Bass, Applications of the Sciences in Marketing Management (New York: John Wiley & Sons, 1968).
13. William E. Bell, ” Consumer Innovator: A Unique Market for Newness,” in Proceedings of the Winter Conference of the American Marketing Association ( Chicago, 1963).
14. Havens, A. Eugene, A Review of Factors Related to Innovativeness, Columbus Ohio :Ohio Agricultural Experiment Station, Department of Agricultural Economics & Rural Sociology, Mimeo Bulletin AE 329, 1962.
15. Jagdish N. Sheth, “Perceived Risk and Diffusion of Innovation, ” in Johan Arndted, Insights into Consumer Behavior, (Boston Massachusetts: Allyn and Bacon, Inc. 1968).
16. Thomas S. Roberston, Innovative Behavior and Communication, (Holt, Rinehart and Winston, Inc. 1971).
17. Homer G. Barnett, Innovation: The Basis of Cultural Change, (New York: Mc Grew-Hill Book Company, Inc. 1953).
18. Thomas S. Robertson, “ The Process of Innovation and the Diffusion of Innovation,” Journal of Marketing, Vol. 36 (Jan, 1967).
19. Herbert F. Lionberger, Adoption of New Ideas and Practices (The Iowa State University Press, 1960).
20. Bryce Ryan and Neal C. Gross, “ The Diffusion of Hybrid Seed Corn in Two Iowa Communities, “Rural Sociology, Vol. 8 (Mar. 1943).