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研究生： 林琳
Malipetchara, Ketsarin
論文名稱： 以泰國一中小企業為例，深入探討泰國之製冰工業
A closer look at Thailand ice maker industry: case study on a SME company
指導教授： 劉助
Liu, James
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2010
畢業學年度： 99
語文別： 英文
論文頁數： 91
中文關鍵詞： 製冰工業
相關次數： 點閱：101  下載：0 
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    • Ice maker was introduced in 1851 when John Gorrie was awarded US patent 8080 and then 1853 and 1855 to Alexander Twining and James Harrison respectively. Nowadays, ice makers can be found in many places like larger size refrigerator, most trendy restaurants coffee shops, hotels and movie theatres as well as factories, cruise lines, seafood industry and medical industry.

    Newton Equipment is one of the players in Thailand’s ice maker industry, it has been growing in the past decade with the strong capability to offer quality product and after sales services. It was once part of the leader in Thailand’s market, but since 1997’s financial crisis, things have changed tremendously. This company seems to be doing well, but after a more throughout study of its financial data, result shows that it has been suffering with various problems and the main one being the operation capital. Therefore, in order to conclude this study, toward the end there are a few improvement suggestions for the company in hope that it can strengthen the company’s financial and management situation. The foremost crucial thing that the company needs to improve is the account receivable and inventory management, while other aspects will need to be worked on in the same time.

    1. Introduction 7
    1.1 Ice Making Machine 8
    1.1.1 Freezer ice makers 9
    1.1.2 Portable ice makers 10
    1.1.3 Built-in/Freestanding ice makers 11
    1.1.4 Industrial ice makers 12
    1.2 Types of Ice 13
    2. Industry Background 15
    2.1 Leading Companies in the world 15
    2.1.1 Manitowoc 15
    2.1.2 Ice-o-matic 17
    2.1.3 Hoshisaki 18
    2.1.4 Scotsman 20
    3. Country Background 23
    3.1 The Current situation in Thailand 26
    3.2 Thailand and Clients Distribution 31
    4. Newton Equipment Co., Ltd 33
    4.1 Company’s Background 33
    4.2 Competitor Analysis 34
    4.2.1 Newton Food Equipment 34
    4.2.2 Patkol 36
    4.2.3 NT Ice Pro 37
    4.3 Internal Analysis 38
    4.3.1 SWOT Analysis 38
    4.3.2 Product lines 39
    4.3.3 Organization Chart 44
    4.3.4 Result from Analysis 46
    4.3.5 Earnings 46
    4.4 Existing Problems 50
    4.5 Improvement Suggestions 51
    4.5.1More efficient Collecting System 51
    4.5.2 Service Department 52
    4.5.4 Checking-scoring system 56
    4.5.5 More organized flow of product and working space 58
    4.5.6 Trainings 60
    4.5.7 Procurement process 64
    4.5.8 Marketing and Sales Department 65
    4.5.9 Extra services rendering 70
    4.5.10 Setting up subsidiary or strategic alliance partners in countries around Thailand 72
    4.6 Estimated Budget 73
    4.6.1 GPS 74
    4.6.2 English course 75
    4.6.3 Training and scoring 76
    4.6.4 Marketing 77
    5. Conclusion 79
    6. References 81
    6. Appendices 84
    Appendix A 85
    Appendix B 87
    Appendix C 91


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