我國目前針對資料挖掘之研究，尚處於萌芽時期，相關之研究、期刊與商業文章等，散見於學術論文及報章間，但針對資料挖掘於管理面及企業實際導入層面的研究目前相當匱乏。因此本研究嘗試從管理層面來探討企業如何導入資料挖掘，並藉由深度訪談個案公司的方式，描述我國目前的應用情況。

根據前述本研究之研究動機，故本研究希望能藉由國內外相關文獻探討，與對國內銀行業者之實際訪談，來瞭解目前國內實施資料挖掘之作法與影響，以及在此過程中所遭遇到的困難。資料挖掘導入企業，其重點應在於企業領域方面的知識，要結合企業中使用者的語言和分析過程，才能發揮工具的效能與增進企業的智慧，本研究旨在回答下列問題：

1.企業本身資源如何影響導入資料挖掘的決策與實施方式。

2.企業導入資料挖掘時，在組織結構上的變化如何，組織的作業流程產生的變化為何。

3.以台灣企業來說，目前資料挖掘的應用領域為何。

目前我國銀行業在資料挖掘的情況大多在起步階段，有少部分公司在資料倉儲建置之前，已經以土法煉鋼的方式，使用套裝軟體進行小範圍的資料挖掘試驗，大部分仍不敢貿然採用資料挖掘。

由於資料挖掘對於企業來說是一種新技術也是一種新觀念，因此大部分都會特別成立一個單位，專門負責資料挖掘的工作，除了支援傳統上的行銷單位，例如信用卡行銷單位、行銷企劃單位外，並協助新興的電子商務部門，對網站資料加以分析。

企業會基於資料挖掘的應用範圍與財力的因素，考量是否討入外部顧問，或自行建置。若是資料挖掘專案的範圍小，或僅做為初步的資料分佈的分析，則以自行建置的方式為主，因為這樣成本比較低。

【中文部分】
1.林欲仁（民89），「資料倉儲應用實例之建置與系統效能分析之研究」，國立屏東科技大學資訊管理研究所未出版碩士論文。
2.林文修（民87），「Data mining探索（上）」，叡陽資訊經營決策論壇，第13期。
3.林文修（民87），「Data mining探索（下）」，叡陽資訊經營決策論壇，第14期。
4.陳一如、李弘斌（民88），「資料挖掘的運用-以決策樹方法分析保送甄試學生入學四技二專報到情形」，景文技術學院學報，10期，頁87-103。
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6.鄭啟仲（民89），「企業導入資料倉儲之研究以銀行業為例」，國立中正大學資訊管理研究所未出版碩士論文。
7.林珊珊(民83)，「影響企業資訊科技評估與引進策略之實證研究」，國立中山大學資訊管理研究所未出版碩士論文。
8.樓玉玲（民87），「以資料發掘技術分析政大通識課程」，國立政治大學資訊管理研究所未出版碩士論文。
9.叡揚金融事業部（民86），「金融業以資訊科技建立雙贏的顧客關係」，叡陽資訊經營決策論壇，第12期，http://www.gss.com.tw/。
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