| 研究生: |
王宜燕 |
|---|---|
| 論文名稱: |
閱聽人研究實踐轉向初探 The Practice Turn of the Audience Research |
| 指導教授: | 翁秀琪 |
| 學位類別: |
博士
Doctor |
| 系所名稱: |
傳播學院 - 新聞學系 Department of Journalism |
| 論文出版年: | 2010 |
| 畢業學年度: | 98 |
| 語文別: | 中文 |
| 論文頁數: | 290 |
| 中文關鍵詞: | 閱聽人 、實踐 、生活形式 、閱聽人景觀 |
| 相關次數: | 點閱:441 下載:0 |
| 分享至: |
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本研究在以實踐典範研究閱聽人的主動性意涵,經過厚描韓劇網路社群的溝通實踐與深訪五位韓劇迷後,研究發現,閱聽人在接收後會由林林總總的媒介實踐建構出閱聽人景觀,此閱聽人景觀與日常生活有交互作用,亦即閱聽人在現實生活中的某些需求不滿或挫折困頓,會驅使他們看某種類型的電視劇,在反覆觀看之際,無異在此景觀中進行療癒,包括休養生息、放鬆心情、甚至蓄積能量、重新定向,再將正面力量帶回日常生活中,因此閱聽人的主動性是彰顯在進出結構自如、以此悠游於結構。
第一章 研究目的與問題意識
第一節 緣起…………………………………………………………………1
第二節 傳播景觀變遷的新趨勢……………………………………………3
第三節 小結…………………………………………………………………12
第二章 文獻探討
第一節 不同典範對閱聽人主動性的預設…………………………………15
第二節 試析實踐轉向………………………………………………………37
第三節 閱聽人研究實踐轉向綱要…………………………………………85
第三章 閱聽人研究實踐轉向實作
──以韓劇「咖啡王子一號店」網路社群為例
第一節 研究目的……………………………………………………………104
第二節 研究設計……………………………………………………………108
第三節 「咖啡王子一號店」官網討論區生活形式分析…………………121
第四章 資料分析
第一節 技藝實踐……………………………………………………………129
第二節 認同實踐……………………………………………………………148
第三節 社群實踐……………………………………………………………164
第四節 常規實踐……………………………………………………………180
第五節 綜合討論……………………………………………………………194
第五章 閱聽人主動性分析
第一節 「咖啡」討論區的主動性表現……………………………………198
第二節 試析閱聽人主動性之內在機轉……………………………………217
第三節 再探實踐轉向閱聽人主動性意涵…………………………………225
第四節 深度訪談之結果與發現……………………………………………234
第六章 結論
第一節 檢討與修訂…………………………………………………………253
第二節 研究限制與建議……………………………………………………269
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