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研究生： 上官姍珊
Angeline Shangkuan
論文名稱： 寵物長照媒合平台
Pet’s long-term care matching platform
指導教授： 吳文傑
Wu, Jack
口試委員: 林佑龍
Lin, Yo-long
黃柏鈞
Huang, Po-Chun
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2023
畢業學年度： 111
語文別： 英文
論文頁數： 45
中文關鍵詞： 寵物長照 、主人 、照顧者
外文關鍵詞： Pet long-term care, Owner, Take carer
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    • Nowadays, more and more younge people would like to raise pet rather than raise child.
    And with medical advancement, pet live longer than before, therefore they also have the aging problem. Like human being, they also need someone to take of them when they get old, just like human being. It’s almost nuclear family in Taiwan, it doesn’t have many family members in the family and people is busy at work. No one can stay at home accompany them or take care of them when the pet is in need. Care givers is just like “pet nurse”, they are well-trained and professional, but there is no guarantee or open platform for them to find suitable cases. Noticing this demand, “We care” would be the first pet long-term care matching app to provide this service.

    This business plan discuss the pet’s market analysis, the business model and business strategy of products, and analyze customers and competeors to provide the insight of this service. In addition, it also includes the future organization and finance predictions.

    1 EXECUTIVE SUMMARY 1
    1.1 MOTIVATION 1
    1.2 MISSION 1
    2 PRODUCT “WE CARE” 3
    2.1 WHAT IS “WE CARE” ? 3
    2.2 POTOTYPE 6
    2.3 PRICING STRATEGY 7
    3 MARKET ANALYSIS 11
    3.1 GLOBAL PET MARKET 11
    3.2 TAIWAN PET MARKET 12
    3.3 DEMAND OF PET LONG-TERM CARE 14
    3.4 SUPPORT OF PET LONG-TERM CARE RIGHT NOW 17
    3.4.1 Other countries’ measurement 17
    3.4.2 Taiwan’s measurement 17
    4 BUSINESS CANVAS 19
    5 CUSTOMER ANALYSIS 25
    6 COMPETITOR ANALYSIS 27
    6.1 COMPETITORS 27
    6.2 SWOT ANALYSIS 27
    7. MARKETING STRATEGY-4PS 32
    7.1 PRODUCT 32
    7.2 PRICE 32
    7.3 PLACE 32
    7.4 PROMOTION 33
    8 ORGANIZATIONAL MANAGEMENT 35
    9 FINANCIAL PLANNING 38
    9.1 REVENUE FORCAST 38
    9.2 FIVE YEAR P&L PROJECTION 40
    9.3 OPENING DAY BALANCE SHEET 42
    9.4 SUMMARY OF FINANCIAL PLAN 42
    REFERENCE 44

    Summary of other case matching app
    https://roo.cash/blog/2022-freelance-platforms/
    Summary of average CPM and CPC from other companies
    https://daotw.com/cpc-cpm-ctr-cpa/
    Global pet market overview refer from
    https://www.grandviewresearch.com/industry-analysis/pet-care-market
    The number of 2022 household pets by counties
    https://www.pet.gov.tw/petsmap/petsmap.aspx
    The number and sales of pet-related industries from Ministry of Finance
    https://service.mof.gov.tw/public/Data/statistic/bulletin/112/%E7%AC%AC3%E8%99%9F-%E5%AF%B5%E7%89%A9.pdf
    Pet’s common health problem from survey of Taiwan Institution of Economic Research in 2018
    http://www.biotaiwan.org.tw/image_doc/60/02%E6%88%91%E5%9C%8B%E4%BC%B4%E4%BE%B6%E5%8B%95%E7%89%A9%E4%BF%9D%E5%81%A5%E7%94%A2%E6%A5%AD%E7%99%BC%E5%B1%95%E7%8F%BE%E6%B3%81%E8%88%87%E8%B6%A8%E5%8B%A2.pdf
    Summarized table of common pet’s medical treatment fee from Taipei Veterinary Association
    https://www.tpvma.org.tw/update/1090712.pdf
    Summarized table of number of pet’s insurance and amount and claim ratio from Taiwan Insurance Institution
    https://www.tii.org.tw/tii/
    Taiwan’s pet long-term care measurement
    https://www.hotpets.com.tw/old-dogs-long-term-care/
    https://www.rti.org.tw/news/view/id/2086229/
    Japan’s pet long-term care measurement
    https://news.tvbs.com.tw/focus/1256940
    South Korea’s pet long-term care measurement
    https://www.storm.mg/article/476314

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