隨著人工智慧（AI）與資料中心的快速發展，電力設備的角色日益關鍵。在「算力即電力」的趨勢下，雲端大廠於建置資料中心時，高度重視供電的穩定性與安全性。如何確保 AI 伺服器無間斷運轉，並降低突發停電對硬體設備的損害，已成為雲端供應商與電力設備商須共同克服的重要課題。
本研究以 H 公司為個案，採由外而內之視角，深入探討其產業環境與應對市場變遷之競爭策略。首先，運用五力分析檢視高壓電力設備產業的外部環境、議價能力與進入障礙，並透過價值鏈定位 H 公司於產業鏈中之角色。其次，以資源基礎觀點（RBV）分析企業內部資源，釐清 H 公司建立差異化與維持競爭優勢之關鍵。最後，從動態能力觀點（DCV），剖析 H 公司在瞬息萬變的 AI 浪潮下所具備的調適策略。
在研究方法上，本研究採半結構式訪談，針對行銷與業務部門之核心決策者進行深度訪談，藉此梳理 H 公司的策略轉變脈絡及其與集團旗下子公司所發揮之綜效。本研究期能完整呈現 H 公司從純硬體設備商，成功轉型為「軟硬體整合」電力解決方案提供商之數位轉型歷程，為相關產業與企業提供具實務價值之參考與借鏡。

With the rapid advancement of artificial intelligence （AI） and data centers, the role of power equipment has become increasingly critical. Driven by the paradigm that "computing power equates to electrical power," major cloud service providers prioritize power supply stability and security when constructing data centers. Ensuring the uninterrupted operation of AI servers and mitigating hardware damage caused by unexpected power outages have emerged as critical challenges that cloud providers and power equipment suppliers must collaboratively address.
This research employs a case study approach focusing on Company H, adopting an "outside-in" perspective to comprehensively explore its industry environment and competitive strategies in response to market dynamics. First, Porter's Five Forces framework is utilized to examine the external environment, bargaining power, and barriers to entry within the high-voltage power equipment industry, while Value Chain analysis is applied to define Company H's positioning within the industrial chain. Subsequently, the Resource-Based View （RBV） is adopted to analyze the firm's internal resources, elucidating the critical factors that enable Company H to establish differentiation and sustain a competitive advantage. Finally, through the lens of Dynamic Capabilities, this study dissects the adaptive strategies developed by Company H amidst the rapidly evolving AI landscape.
Methodologically, this study conducts semi-structured, in-depth interviews with key decision-makers in the marketing and sales departments. This approach aims to delineate the trajectory of Company H's strategic transformation and the synergistic effects achieved with other subsidiaries within the corporate group. Ultimately, this research seeks to comprehensively present Company H's digital transformation journey—from a traditional hardware equipment manufacturer to an integrated hardware-software power solutions provider—thereby offering practical insights and empirical references for related industries and enterprises.

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