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研究生: 連啟祥
Tony Lien
論文名稱: Orange 手機維修公司之經營計畫
Business Plan for Orange handset Repairing Company
指導教授: 吳文傑
Jack Wu
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2010
畢業學年度: 98
語文別: 英文
論文頁數: 47
中文關鍵詞: 經營計畫
相關次數: 點閱:230下載:0
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  • Orange 手機維修公司之經營計畫


    1. Executive Summary 3
    2. Company Overview 4
    2.1 History and background 4
    2.2 Projected Organization Chart 4
    2.3 Current Staff Deployment 6
    3. Product (Service) 7
    3.1 Repairing Service 7
    3.1.1 Level 1: Hand repair only. 9
    3.1.2 Level 2: No soldering action repair, need screw driver 9
    3.1.3 Level 3: Must use soldering to repair. No calibration afterward. 9
    3.1.4 Level 4: Need calibration after repairing. 10
    3.1.5 SWAP: Can not be repaired and has to replace. 10
    3.2 Operating Process of Orange 10
    3.3 Pricing 12
    4. Market and Customer Analysis 14
    4.1 The Mobile Phone Market Situation and repairing market size 14
    4.2 Handset Repairing Customers 15
    4.3 The Overview of Handset Repairing Market 16
    5. Competitor 19
    5.1 Synnex Technology International Corporation (www.synnex.com.tw) 19
    5.2 Senao International Co., Ltd. (www.senao.com.tw) 20
    5.3 AURORA Telecomm Corporation (www.auroracomm.com.tw) 21
    5.4 Sequel Technology, Inc. (STI) (www.sequel.com.tw) 22
    5.5 E Dian Tone International Co., LTD (www.edti.com.tw) 23
    6. Business Operating 25
    6.1 Competitive analysis 25
    6.2 Long Term Operating Strategy 26
    6.3 Current Marketing Plan 29
    6.4 Sales Forecast 30
    7. Cost and Expenses 31
    7.1 Labor Cost 31
    7.2 Office Equipment 31
    7.3 Renovation Cost and Furniture 32
    7.4 Repairing Tools and Equipment 32
    7.5 Depreciation 32
    7.6 Monthly Expenses 33
    8. Financial Projection 34
    8.1 Balance Table 34
    8.2 Projected Revenue and Income Statement for Year1-5 35
    9. Conclusion 38
    10. Appendix 39
    10.1 Photos of Equipments 39
    10.2 Office Layout: 42

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