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| 研究生： |
陳昱州 Chen, Ocean |
|---|---|
| 論文名稱： |
當代藝術攝影藝廊 Fine Art Photography Gallery |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2015 |
| 畢業學年度： | 103 |
| 語文別： | 中文 |
| 論文頁數： | 45 |
| 中文關鍵詞： | 攝影 、藝廊 、藝術作品 |
| 外文關鍵詞： | Photography, Gallery, Artworks |
| 相關次數： | 點閱：192 下載：0 |
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The main goal of Ocean & Rusty photography shop is to bring the fine art photography to people’s daily life. It mainly aims at the entry-level and mid market for photography lovers and the people who would like to decorate their living space with photography works. It means Ocean & Rusty photography shop provides a platform for most of the photographers, art enthusiasts, and collectors. The main services for Ocean & Rusty photography shop includes art broker, photography works selling, photography teaching, photo books selling, and photography event organization. Ocean & Rusty photography shop expects to reach 10% market share in fifth year. It means the total sales will over 30 millions, the highest IRR will reach 737%, and the net profit ratio will be around 27%.
1. Executive Summary 1
1.1. Mission 3
1.2. Vision 3
1.3. Company Goals 3
1.4. Core Competency 4
2. Company Summary 5
2.1. Ownership 5
2.2. SWOT Analysis 5
2.3. Start-up Summary 6
3. Service and Products 9
3.1. Photography Artworks 9
3.2. Framing and Mounting for Photography Artworks 11
3.3. Photography Courses 12
3.4. Key Partners 13
4. Market Analysis 15
4.1. Cultural and Creative Industry 15
4.1.1. The Revenue of Cultural and Creative Industry 17
4.1.2. The Visual Art Industry in Taiwan 18
4.2. Potential Market Size for Ocean & Rusty Photography Shop 20
5. Development Plan 26
5.1. Phase 1: Pilot Test Phase 26
5.2. Phase 2: Establish Physical Store 27
5.3. Phase 3: Establish Physical Stores in Taichung and Kaohsiung 28
6. Management Summary 30
6.1. Organization Chart 31
6.2. Compensation Plan 32
7. Sales and Marketing Strategy 34
7.1. Market Segmentation 34
7.2. Sales Strategy 36
7.3. Pricing Strategy 38
7.3.1. For Photography Artworks 38
7.3.2. For Photography Courses 39
7.4. Revenue 40
7.5. Sales Forecast 42
8. Financial Plan 43
8.1. Financial Plan and IRR Result 43
8.2. Summary 46
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