本研究之目的，為深入瞭解國內閱聽大眾，試圖在閱聽人生態、人口學變項與大眾傳播媒介使用習慣之間，尋找出一中介變項―生活方式。
本研究以台北市大安區居住戶為研究對象，依分組抽樣和間隔抽樣方法，計抽得樣本一百三十四戶，以問卷調查法訪問樣本戶的家長或主婦。指涉的大眾媒介包括電視、廣告、報紙、雜誌和書籍五種。
資料分析過程，以百分率、平均數和標準差說明樣本的生態人口學變項、生活方式和使用五種大眾傳播媒介習慣的分佈型態。以變異數分析和簡單相關分析方法，解釋此三者相互的差異程度與關聯性。並將五種大眾傳播媒介分為電子媒介和印刷媒介，分析閱聽人的生活方式與其消費、電子媒介、印刷媒介和五種傳播媒介總時數的關聯性。
研究發現：
一、閱聽人在家的時數與其使用大眾傳播媒介的時間，有正相關性，尤其是電子媒介為然。
二、閱聽人的社會參與程度與其使用印刷媒介有正相關性。
三、閱聽人的親身傳播程度，與其使用印刷媒介亦有正相關性。
四、閱聽人的「迷惘感」(anomia)程度與其使用電子媒介有正相關，尤以電視為然。

一、中文部分
1.王洪鈞，大眾傳播與現代社會，台北市新聞記者公會，民國六十四年。
2.李瞻，比較電視制度：兼論我國電視發展之方向，國立政治大學新聞研究所，民國六十二年。
3.李瞻，我國新聞政策。三民主義新聞制度之藍圖，台北市新聞記者公會，民國六十四年。
4.林清江，教育社會學，國立編繹館，民國六十一年。
5.徐佳士，大眾傳播學，台北市新聞記者公會，民國五十五年。
6.徐佳士、楊孝濚和潘家慶，台灣地區民眾傳播行為研究，國立政治大學新聞研究所，民國六十四年。
7.徐道鄰，行為科學概論，香港：友聯出版社，一九六○。
8.魏鏞，社會科學的性質及其發展趨勢，台灣商務印書館，民國六十三年，三版。
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