南斯拉夫解體後，塞爾維亞作為後衝突社會面臨國族認同重構的重大挑戰。本研究探討武契奇執政期間（2014-2025），其政權如何透過官方話語、媒體敘事與國家慶典操作科索沃神話、南斯拉夫懷舊及歐洲化策略，並建構兼具內部動員與對外操作功能的國族認同。本研究兼採社會建構論、記憶政治理論及批判性話語分析，結合歷史脈絡與政策文本，並以南斯拉夫懷舊與科索沃神話兩大影響現代塞爾維亞國族認同甚鉅之案例，以檢視武契奇及其政黨塞爾維亞前進黨如何在掌權後重新詮釋歷史符號、戰爭記憶與民族神話，以藉此鞏固政治正當性並形塑集體認同。研究發現，武契奇政權並非單純延續傳統較為激進之民族主義，而是發展出高度策略性的雙軌敘事模式，即對內強調科索沃神話作為塞爾維亞國族認同起源之始與南斯拉夫時代穩定繁榮的集體懷舊，對外則展現願配合歐盟進行制度改革與經濟現代化之改革決心，卻又同時保留寫入科索沃主權屬塞爾維亞的憲法的選擇性歐洲化。本研究亦進一步指出，這種國族認同的操作策略雖確實在一段時間內提升了談判靈活性與政權穩定性，卻也暗藏極大的風險。在科索沃地位談判停滯、歐盟入盟前景不明、以及國內反政府運動升溫的當下，武契奇的國族敘事面臨來自社會與年輕一代的挑戰。未來塞爾維亞國族認同的發展，或需在現今武契奇與前進黨之敘事操作外尋求新的方向，以提升國族認同的穩定性與其長期存續之可能性。

Following the dissolution of Yugoslavia, Serbia, as a post-conflict society, faces profound challenges in national-building. This study examines how Serbia, during Aleksandar Vučić's tenure (2014-2025), instrumentalize Kosovo myth, Yugo-nostalgia, and Europeanization strategies throughout official discourses, media narratives, and national ceremonies, thereby building a national identity that serves both internal mobilization and external manipulations. By employing social constructionism, politics of memory, and critical discourse analysis, this study integrates historical context with policy texts while focusing on Yugo-nostalgia and Kosovo myth—two factors that profoundly shaped contemporary Serbian national identity. This study also investigates how Vučić and his ruling Serbian Progressive Party reinterpret historical symbols, wartime memories, and national myths after coming to power to consolidate its legitimacy and shape collective identity. The findings of this study reveal that the Vučić regime does not simply perpetuate radical nationalism that was put into practice before his coming of power, but develops a highly strategic dual-track narrative model: domestically, it emphasizes the Kosovo myth as the origin of Serbian national identity and collective nostalgia for the stability and prosperity of the Yugoslav era; internationally, it demonstrates commitment to institutional reforms and economic modernization in cooperation with EU, while maintaining the constitutional assertion of Kosovo's sovereignty as part of Serbia. This study further argues that while this national identity manipulation strategy has indeed enhanced flexibility on negotiations and stabilized the regime for a certain period of time, significant risks also lies within. Amid stalled negotiations between Serbia and Kosovo, the uncertainty of EU accession, and rising domestic anti-government movements, Vučić's national narratives face challenges from the society and younger generations. Lastly, this study concludes that future development of Serbian national identity is in need of new directions beyond the current narratives of Vučić and the Progressive Party in order to enhance its stability and long-term sustainability.

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