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| 研究生： |
魏倩儀 Larba Joceline Leocadie Ouedraogo |
|---|---|
| 論文名稱： |
商業企劃書-非洲之非營利企管顧問公司 Not-for-profit Business Consulting Firm in Africa |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2013 |
| 畢業學年度： | 101 |
| 語文別： | 英文 |
| 論文頁數： | 42 |
| 中文關鍵詞： | 商業企劃書 、非洲 、非營利 、顧問公司 |
| 外文關鍵詞： | Not-for-profit, Business Consulting Firm |
| 相關次數： | 點閱：72 下載：19 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
Among the entire continent in the world, Africa is the one with plenty valuable resources and many business opportunities. But African themselves, don’t have enough cash to auto-finance their project or to exploit such resources. With the existing financial crisis in Europeans countries, the slowdown of economic into several part of the world and the higher probability of gain from return on investment opportunity in Africa, many European and Asian choose to go to Africa for their business development. Unlikely, the result in terms of economic and social growth is still negative for many African countries. Taking into consideration the fact that many foreign business enterprises which were attracted by Africa business opportunities went to bankrupt after invested a lot of money, and the necessary need of African countries economic development, we propose to launch a consulting firm to bring our modest contribution. Since we have well knowledge of Africa social, political and geographical structure, moreover our knowledge of Asian’s and European’s way of doing business, and our experience of developing and running successful foreign business entities in Africa, we decided to setup our organization. We believe that our organization will be very helpful and a benefic tool for both foreign investors and African countries.
Our organization is a not-for-profit organization, which aims to help foreign investors who plan to go to Africa for business purpose, to avoid them to do wrong investments and lose their money and to help African countries to get into social and economic growth. To sustain our organization, will be charging African governments for each valuable investor will bring to them, our clients for consultancy services through personal contact and later on a dedicated Website click and pay services.
1. Introduction 1
1.1. African Continent Overview 1
1.2. Africa in the World Economy 4
2. Business Background 6
2.1. Business Opportunity 6
2.2. Business Concept 10
2.3. Market Overview 10
3. Business Scenario 14
3.1. Company Overview 14
3.2. Value Proposition 15
3.3. Customer Segment 16
3.4. Key Activities 19
3.5. Key Resources 20
3.6. Source of Funds 21
3.7. Key Factors of Success 22
3.8. Key Partners 23
3.9. Our Competitors 24
3.10. Marketing Plan 26
3.10.1. Pricing 26
3.10.2. Product 28
3.10.3. Place 28
3.10.4. Promotion 28
3.10.5. Channel 31
3.10.6. Customer Relationship 31
4. Operation 33
4.1. Operation Process 33
4.2. Project Breakeven Analysis 37
4.3. Revenue Forecast 38
4.4. Cost Structure 38
4.5. Project Balance Sheet 40
4.6. Exit 41
5. References 42
1. http://www.geopopulation.com/category/economie/
2. http://www.geopopulation.com/pays/
3. http://www.worldatlas.com/webimage/countrys/af.htm
4. http://en.wikipedia.org/wiki/Africa
5. http://unctad.org/en/Docs/iteiia20071_en.pdf
6. http://makesyouthink.co.za/business-consulting-services/
7. http://www.agri-africa.co.za/
8. http://purchgro.com/aboutus
9. http://s2-gmbh.com/services_business-consulting.html
10. http://africa-consulting.wozaonline.co.za/products
11. http://www.regal3.com/index.php?c=our_services/business_consulting
12. http://www.bearingpoint.com/fr-fr/
13. http://www.linkedin.com/company/nyansa-african-business-consultancy-limited
14. http://www.eighty20.co.za/databases/launcher.cgi?to_launch=/databases/abouteighty20
15. http://www.bcg.com/about_bcg/offices/johannesburg.aspx
16. http://dmcafrica.com/consulting.php
17. African Journal of Business Management Vol. 6(21), pp. 6324-6330, 30 May, 2012
