| 研究生: |
梁承芳 Liang, Jennifer |
|---|---|
| 論文名稱: |
C2C母嬰平台 - ECO BABY商業企劃書 Business Plan: Maternal and Baby C2C Platform – ECO BABY |
| 指導教授: |
張大為
Chang, David |
| 口試委員: |
林月雲
Lin, Carol 陳春龍 Chen, Samuel |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年: | 2020 |
| 畢業學年度: | 108 |
| 語文別: | 英文 |
| 論文頁數: | 56 |
| 中文關鍵詞: | 育兒 、循環經濟 、電子商務 、企業社會責任 |
| 外文關鍵詞: | Parenting, Circular economy, e-Commerce, CSR |
| DOI URL: | http://doi.org/10.6814/NCCU202001550 |
| 相關次數: | 點閱:78 下載:0 |
| 分享至: |
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Taiwan is suffering from a low birth rate for decades due to the high living cost and economic pressure. However, it’s impossible for us to change the overall environment, like raise the salary or lower the housing cost. What we can do is build a reliable and safe community to support those families and let parents feel confident enough to born and raise new lives in the family.
ECO BABY mainly focuses on the parents-to-be and families with kids from 0-5. It combines parenting community, used items marketplace, items leasing, parenting exchange, and CSR (Cooperate social responsibility). Parents can acquire parenting tips and knowledge, earn extra money from selling used items, save money by buying affordable items, and even participate in CSR. When the community is strong enough, we will develop the parenting exchange function to release babysitting pressure.
ECO BABY aims to take care of social responsibilities. We will send notifications to sellers when the products are idle for more than 6 months. Then we will match them with a charity organization so that sellers can consider donating to charity.
ECO BABY target on “used items” only, which mean we will help to reduce waste and resource consumption, so that we can create a better earth for our offspring and other creature.
By these methods, ECO BABY is trying to help parents, society, and earth.
1. Company 1
1.1. Overview 1
1.2. Product and Service 4
1.3. S.W.O.T Analysis 9
1.4. Team 10
2. Market Research 11
2.1. Target Market 11
2.2. Competition 13
3. Business Strategy 18
3.1. Business Model 18
3.2. Income Sources 19
3.3. Pricing 21
3.4. Marketing 23
3.5. CSR 29
4. Product & Service 30
4.1. Listed your items 30
4.2. Promote your items 31
4.3. Logistic 32
4.4. Community 32
4.5. Parenting exchange 32
4.6. Security 34
4.7. Cash flow 35
5. Research & Development 36
5.1. Product Roadmap 36
5.2. System Architecture 36
5.3. Specifications 38
6. Financial Plan 40
6.1. Forecast 40
6.2. Statements 44
7. CSR 47
8. Conclusion 48
9. Reference 50
10. Appendix 52
English
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