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研究生： 張中瑀
Chang, Chung-yu
論文名稱： 智慧環保衣櫥行動應用程式之商業企劃書
Business Plan for the Smarter Greendrobe Mobile Application
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2016
畢業學年度： 104
語文別： 英文
論文頁數： 56
中文關鍵詞： 應用程式 、智慧環保衣櫥 、商業企劃書
外文關鍵詞： Mobile Application, Smarter Greendrobe, Business Plan
相關次數： 點閱：32  下載：0 
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    • Smartphones have become more and more widely available to the world. Both of the mobile application usage rate and application download rate have been and projected to increase. Many reports also show that the mobile usage has surpassed that of the desktop usage since 2014. Thus, when it comes to starting up a business, we think about mobile first as the vehicle to make our dreams happen.
    The objective of the business plan is to analyze the feasibility of creating a user-friendly mobile application- “The Smarter Greendrobe,” which aims at becoming the mobile user’s best personal advisor to organize wardrobe, to suggest the outfit of the day based on current weather, to sell unwanted clothes through the second hand platform, to access other major online shopping websites. More importantly, “The Smarter Greendrobe” endeavors to make an effort to the environment by educating users to identify eco-friendly brands, textiles, and materials.
    The business plan outlines the marketing strategy, SWOT analysis, and financial plans to evaluate the feasibility and profitability of the business.

    I. Table of Contents 2
    II. Executive Summary 4
    III. General Company Description 6
    1. Background 6
    2. About “Smarter Greendrobe” 7
    3. Mission 8
    4. Objective 8
    5. Management and Organization 9
    IV. Mobile Application Market Overview 11
    V. Business SWOT Analysis of the “Smarter Greendrobe” 17
    VI. Products and Services 22
    1. Products 22
    2. Development Requirements 25
    VII. Business Model 28
    1. Business Model Analysis 28
    1.1 Customer Segment 28
    1.2 Value Proposition 28
    1.3 Channel 29
    1.4 Customer Relationship 31
    1.5 Revenue Stream 32
    1.6 Key Resources 32
    1.7 Key Activities 34
    1.8 Key Partners 35
    1.9 Cost Structure 37
    2. Business Model Canvas 38
    VIII. Marketing Plan 39
    1. Target Markets 39
    1.1 Geographic 39
    1.2 Demographic 39
    2. The Marketing Mix 39
    2.1 Product Services Strategy 39
    2.2 Promotional Strategy 40
    2.3 Pricing Strategy 42
    3. Competitive Analysis 44
    3.1 Current Competitor Analysis 44
    3.2 “Smarter Greendrobe” Competitive Analysis 48
    IX. Financial Plan 50
    X. Final Conclusion 53
    XI. References 54

     http://ecowatch.com/2015/08/17/fast-fashion-second-dirtiest-industry/
     http://fastfashion.weebly.com/environmental-issues.html
     Mobile Design Trends 2016: Magical Micro-interactions by Jerry Cao
     http://designmodo.com/mobile-design-trends-2016/?u=1928
     http://www.onlinemarketing-trends.com/2015/06/the-state-of-mobile-apps-stores-google.html
     http://www.statista.com/statistics/271644/worldwide-free-and-paid-mobile-app-store-downloads/
     http://www.forbes.com/sites/patrickhull/2013/02/06/why-defining-a-corporate-structure-for-startups-matters/#758ce8cf77a3
     http://yourstory.com/2015/06/app-rank/
     http://buildfire.com/free-app-promotion/
     http://code.tutsplus.com/articles/how-to-price-your-app-free-or-paid--mobile-22105
     http://blog.appannie.com/top-app-predictions-2016/
     https://hbr.org/2014/05/making-freemium-work
     https://itunes.apple.com/us/app/pureple-outfit-planner-closet/id628106373?mt=8
     http://www.statista.com/statistics/270291/popular-categories-in-the-app-store/
     http://dazeinfo.com/2016/01/09/mobile-app-usage-growth-2015-tablet-time-2017

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