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研究生： 陳震睿
Chen, Zhen Rui
論文名稱： MiGuiar - 網路旅遊業媒合平台
MiGuiar - Online Matching Platform between Guides and Travelers
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2015
畢業學年度： 103
語文別： 英文
論文頁數： 44
中文關鍵詞： 網路 、媒合平台 、旅遊業
外文關鍵詞： Online, Matching Platform, Guides and Travelers
相關次數： 點閱：54  下載：0 
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    • MiGuiar - 網路旅遊業媒合平台

    The business plan aims to achieve multiple goals:
    A. Eliminate the market gap created by market inefficiency.
    B. Promote famous Taiwanese tourist and historical sites.
    C. Provide revenue stream and create jobs for Taiwanese society and tour guides.
    Our Vision: “A platform where tourist seeking unique trip can find guide who can provide it.”
    Our Objective: Start from niche market – foreign students then branch out into mass market.
    Our Value Proposition:
    A. Get your personal type of tour
    B. Provide customized and tailor-made guiding service in Taiwan
    C. Meet interesting Taiwanese people
    D. Gain insight into famous historical sites
    E. Create economic added value for local guides
    The purpose for this case study was to enlighten the entrepreneur in about possibility in business with of creating an online matching platform as it relates to traveling, which is so important in Taiwan economic growth. The present local trends in the tour guiding business market are the best in Taiwan for us to gain a foothold between the tour-guiding businesses in the worldwide market. The aim for the paper is to provide examples of startup use of internet and available resources to increase value for stakeholders and society. Maintaining the traveling know-how to produce a local solution for tour-guiding will guarantee a long run success in the guide market in a sustainable way.

    1. Introduction of Tour-Guiding 1
    1.1. Type of Tour-Guiding 1
    1.2. What Defines Tourism? 3
    2. Taiwan Tourism Market Overview and Trends 5
    2.1. Five Taiwan Tourism Big Trend 5
    3. Taiwan Tourism Policy 9
    3.1. 2015 Taiwan Tourism Policy 9
    4. 4. Existing Market Gap and Efficiency 11
    4.1. Market Gap 11
    4.2. Solution 12
    5. Business Model Proposition 13
    5.1. MiGuiar CO. Business Model Canvas Details 14
    5.2. Mission 16
    5.3. Key of Success 17
    5.4. Objective 17
    5.5. Company Summary 18
    5.6. Company Ownership 18
    6. SWOT Analysis 20
    7. MiGuiar’s strategic planes and goals 21
    8. Marketing Strategy 23
    8.1. Positioning Strategy 23
    8.2. Pricing Strategy 23
    8.3. Promotion Strategy 23
    8.4. Distribution Strategy 24
    8.5. Sale Strategy 24
    9. Michael Porter’s Five Forces Analysis 26
    9.1. Introduction to Porter 5 forces 26
    9.2. Five forces analysis for MiGuiar 27
    10. Financial Forecast and Financial Statement 30
    10.1. Financial forecast –Initial capital injection 30
    10.2. Financial forecast –Total cost of capital equipment 30
    10.3. Financial forecast –projected revenue from affiliated marketing for MiGuiar 31
    10.4. Financial forecast –projected revenue from advertisement for MiGuiar 33
    10.5. Financial forecast –projected revenue from commission for MiGuiar 33
    10.6. Financial forecast –projected operating expense for MiGuiar 35
    10.7. Financial forecast –projected operating profit for MiGuiar 37
    11. Conclusion 40
    12. Reference 41
    13. Appendix 42

    A. EuroMonitor International (2015) Travel and Tourism in Taiwan
    B. Tourism Bureau (2015) Tourism Policy
    (http://admin.taiwan.net.tw/public/public_en.aspx?no=6)
    C. Tourism Bureau (2015) Tourism Analysis Data
    (http://admin.taiwan.net.tw/statistics/year.aspx?no=134)
    D. Wikipedia (2015) Porter five forces analysis
    (http://en.wikipedia.org/wiki/Porter_five_forces_analysis) (http://zh.wikipedia.org/wiki/%E4%BA%94%E5%8A%9B%E5%88%86%E6%9E%90)
    E. Wikipedia (2015) PEST analysis
    (http://en.wikipedia.org/wiki/PEST_analysis)

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