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研究生： 韓美麗
Shiely Venessa
論文名稱： 台灣企業在印尼直接投資之研究：以食品和飲料業為例
Foreign Direct Investment In Indonesia by Taiwan Enterprises : The Case of the Food and Beverage Industry
指導教授： 譚丹琪
Tan, Danchi
口試委員: 周思妤
蘇威傑
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營與貿易學系
Department of International Business
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 79
中文關鍵詞： 外商投資 、食品工業 、合資企業 、印尼
外文關鍵詞： Foreign direct investment, Food and beverage industry, Joint venture, Indonesia
相關次數： 點閱：54  下載：17 
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    • 近年，全球化已變成生意上的主要環境。作為新興的一個工業經濟體，國內企業走像國際化的趨勢是未來的展望。為了滿足民生所需，食品工業發展為經濟體繼續增長的基礎產業。由於東南亞市場規模巨大以及快速成長的經濟近日吸引不少投資客來印尼投資市場。本論文主要研究食品工業以及進行外國企業投資在印尼的研究。藉著進行兩大台灣企業如何產生投資印尼的動機、地點的選取、市場策略、所有權架構和選擇本地商業夥伴的各種標準的分析。研究結果表明雖然兩家公司利用合資企業進入印尼，但由於外商直接投資的動機不同，合資企業的所有權比例和合夥人選擇標準不同。第一個個案公司為追求外商直接投資的動機因著擴展市場目的，性於是依靠當地商業夥伴來滲透市場。 另一方面個案公司為尋求外商直接投資的動機是資源和勞動目的性，以便有更多的控制權在出口銷售中。

    Globalization has changed the nature of the global business environment in the past recent years. Many Taiwanese firms have been motivated to grow internationally. The food and beverage sector is a basic industry that experience high growth in many developing economies such as Indonesia. The growing demand in these markets attracts many foreign direct investments. This study focuses on food and beverage industry which examines foreign direct investment in Indonesia. By conducting a deep analysis of two Taiwanese enterprises, the study will discuss the motives of foreign direct investment; the location choice; entry mode and ownership structure; and various criteria in choosing local business partners. The findings indicate that although both company use joint venture to enter Indonesia, since the motive of FDI is different, they tend to have different percentage of joint venture ownership and different criteria in partner selection as well. The companies with market-seeking motive tend to depend on the local business partner to penetrate market. On the other hand, the companies with asset-seeking motive have more control power to operate in export sales.

    Acknowledge i
    Abstract ii
    摘要 iii
    Chapter 1 Introduction 1
    1.1 Research Background and Motivation 1
    1.2 Research Purpose 2
    Chapter 2 Literature Reviews 3
    Chapter 3 Indonesia Business Environment 9
    3.1 Demographics 9
    3.1.1 Population 10
    3.1.2 Language 11
    3.3.3 Religion 12
    3.2 Politics 12
    3.2.1 Government 13
    3.2.2 Foreign Relation 13
    3.2.3 Politics Performance Index 21
    3.3 Economy 17
    3.3.1 Economy Growth 17
    3.3.2 Domestic Demand 19
    3.3.3 National Income 20
    3.3.4 Currency and Inflation 20
    3.3.5 Labor Force 22
    3.3.6 Foreign Trade 23
    3.4 Indonesia-Taiwan Relations 23
    3.4.1 Economic and Trade Relation 24
    3.4.2 Taiwan’s FDI in Indonesia 25
    3.4.3 Trade and Economic Agreement 26
    3.5 Food and Beverage Industry in Indonesia 26
    3.5.1 Industry Overview 26
    3.5.2 Consumer Behavior 30
    3.5.3 Distribution Channel 32
    Chapter 4 Data 34
    4.1 Uni-President Uni-President Enterprises Corporation (UPEC) 35
    4.1.1 Company Profile 35
    4.1.2 Company History 35
    4.1.3 Product Scope 36
    4.1.4 Business Model 37
    4.1.5 International Scope 38
    4.1.5.1 Overseas Company in Indonesia: Overview of PT. ABC President 39
    4.1.5.2 Company History 39
    4.1.5.3 Industry Overview 40
    4.1.5.4 Motives of FDI 42
    4.1.5.5 Product Scope 43
    4.1.5.6 Business Model 44
    4.1.5.7 Future Plan 47
    4.2 Dachan Great Wall 48
    4.2.1 Company Profile 48
    4.2.2 Company History 49
    4.2.3 Product Scope 49
    4.2.4 Business Model 50
    4.2.5 International Scope 51
    4.2.5.1 Overview of Overseas Company in Indonesia 52
    4.2.5.2 Company Profile 52
    4.2.5.3 Company History 53
    4.2.5.4 Industry Overview 54
    4.2.5.5 Motives of FDI 55
    4.2.5.6 Product Scope 55
    4.2.5.7 Business Model 56
    4.2.5.8 Future Plan 57
    Chapter 5 Data Analysis 59
    5.1 Comparison of Two Companies 59
    5.1.1 Company Background 59
    5.1.2 Business Model 60
    5.1.3 Industry and Sector 61
    5.1.4 Motives of FDI 63
    5.1.5 Entry Mode 64
    5.2 Company FDI Analysis 65
    5.2.1 Motives of FDI & Location Choice 65
    5.2.2 Entry Mode and Ownership Structure 68
    5.2.3 Partner Selection Criteria 70
    Chapter 6 Conclusion 70
    6.1 Research Conclusion 72
    6.2 Research Limitations 74
    6.3 Research Implication 75
    Bibliography 77

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