1. Executive Summary 1

2. Company Overview 2
2.1 Name and Logo of the Company 2
2.2 Mission Statement 3
2.3 Vision Statement 3
2.4 Goal of the Business 3

3. Business Model Canvas 4
3.1. Customer Segments 4
3.2. Value Proposition 5
3.3. Channels 6
3.4. Customer Relationships 6
3.5. Revenue Streams 7
3.6. Key Activities 8
3.7. Key Resources 8
3.8. Key Partners 9
3.9. Cost Structure 10

4. Product and Services 11
4.1. User Experience and Design 11
4.1.1. Workflow of Students 12
4.1.2. Workflow of Tutors 12
4.1.3. Role of Admin 13
4.2. User Interface 14
4.3. Personalized Learning Experience 16
4.4. Technical Infrastructure 18
4.5. Skill Verification Process 20

5. Value Proposition Model 23
5.1. Value Proposition Model 23
5.1.1. Value Proposition Canvas for Tutors 23
5.1.2. Value Proposition Canvas for Students 24

6. Industry Analysis 26
6.1. Online Education Platform in India 26
6.2. Competitive Analysis 28
6.2.1. Direct Competitors 28
6.2.2. Indirect Competitors 28
6.2.3. Market Positioning 28
6.3. Porter’s Five Forces 30
6.3.1. Threat of New Entrants 31
6.3.2. Bargaining Power of Buyers 31
6.3.3. Bargaining Power of Suppliers 32
6.3.4. Threat of Substitutes 32
6.3.5. Competitive Rivalry 32

7. Market Analysis 34
7.1. Market Research 34
7.1.1. Market Research Objective 34
7.1.2. The Scope of the Research 34
7.1.3. Research Results 35
7.2. SWOT Analysis 38
7.2.1. Strengths 39
7.2.2. Weaknesses 40
7.2.3. Opportunities 40
7.2.4. Threats 41

8. Marketing Plan 42
8.1. Marketing Mix Strategies 42
8.1.1. Marketing Plan for Students 42
8.1.1.1. Products 42
8.1.1.2. Price 43
8.1.1.3. Place 43
8.1.1.4. Promotion 44
8.1.2. Marketing Plan for Tutors 44
8.1.2.1. Products 44
8.1.2.2. Price 44
8.1.2.3. Place 45
8.1.2.4. Promotion 45

9. Management Team 47
9.1. Organizational Structure 47
9.2. Roles and Responsibilities 47

10. Financial Analysis 49
10.1. Capital Investments 49
10.2. Demand Forecasting 49
10.3. Revenue Streams 51
10.4. Projected Cash Flow Statements 53

References 54