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研究生: 陸靜廷
Christina Jean Louis
論文名稱: 臺灣平台型共享運具與城市發展成果:以 2016–2024 年七大城市之 YouBike 與 WeMo 為例
Platform-Based Shared Mobility and Urban Outcomes in Taiwan: Evidence from YouBike and WeMo Across Seven Major Cities, 2016–2024
指導教授: 史蘭亭
Alicia Say
口試委員: 吳文傑
Jack Wu
鄭輝培
Terry Cheng
學位類別: 碩士
Master
系所名稱: 社會科學學院 - 應用經濟與社會發展英語碩士學位學程(IMES)
International Master's Program of Applied Economics and Social Development(IMES)
論文出版年: 2026
畢業學年度: 114
語文別: 英文
論文頁數: 119
中文關鍵詞: 共享移動平台型運輸服務YoubikeWeMo城市空氣品質空氣品質指標 (AQI)通勤時間城市異質性雙向固定效果台灣智慧永續城市
外文關鍵詞: Shared mobility, Platform-based transportation, YouBike, WeMo, Urban air quality, AQI, Commute time, City heterogeneity, Two-way fixed effects, Taiwan, Parking search, Smart sustainable city
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  • 本研究探討平台型共享移動服務強度與城市發展成果之關聯,研究對象為台灣七個主要直轄市及縣市 — 台北市、新北市、桃園市、台中市、台南市、高雄市及新竹市 — 研究期間為2016年至2024年。研究採用63個城市年度觀測值之平衡追蹤資料,以雙向固定效果模型估計,並以城市層級聚集標準誤進行推論,針對YouBike自行車共享平台之使用強度與WeMo電動機車共享平台之進入效應,就兩大城市成果構面進行4項假設之實證檢驗:城市移動效能(平均通勤時間與職場停車尋位時間)及智慧永續城市發展(以AQI超過100之監測站日比例衡量)。此外,本研究透過捷運乘客量與私人車輛依賴度之中介路徑進行分析,採用YouBike強度與城市交互作用項探討城市間異質性效果,並納入青年人口比例(20至39歲居民占比)作為控制變數。
    本研究之核心發現為:YouBike使用強度是城市空氣品質改善之強健且穩健的預測因子。YouBike每人次使用量每增加1%,AQI超標比例平均下降約3.8個百分點(β = −3.829,p < 0.001)。WeMo平台進入則與城市平均通勤時間縮短約1.2分鐘相關,為模式替代機制提供了適度的實證支持。平台強度與職場停車尋位時間之關聯在完整規格下未達統計顯著水準。城市異質性分析顯示,YouBike對空氣品質之改善效果在高雄市(β = −4.31,p<0.01)與台南市(β = −5.03,p<0.05)最為顯著,與南部城市較高污染基準相符;而北部城市則呈現效果減弱甚至反轉之現象,與早期平台部署於低AQI情境下所產生之反向因果關係相符。捷運乘客量與私人車輛登記數之中介路徑分析均未達統計顯著水準,主要源於城市群組數量不足所帶來之統計檢力限制。
    本研究提出四項理論貢獻:將平台理論延伸至以機動車輛為主之東亞城市情境;建立共享移動文獻中首個雙平台實證分析框架;正式檢驗直接效果與以車輛持有為中介之環境改善路徑;以及透過對實質性零結果之系統詮釋,建立具理論依據之研究議程。政策意涵方面,建議將YouBike網絡擴展納入環境政策工具評估,並結合國家電動機車推廣政策,形成降低城市車輛排放之雙軌策略。


    This study examines how platform-based shared mobility intensity relates to urban outcomes across Taiwan’s seven major municipalities – Taipei City, New Taipei City, Taoyuan, Taichung, Tainan, Kaohsiung, and Hsinchu City – over 2016 to 2024. Using a balanced panel of 63 city-year observations estimated with two-way fixed effects and standard errors clustered at the city level, the study tests 4 hypotheses linking YouBike bike-sharing intensity and WeMo electric scooter-sharing entry to two core urban outcome dimensions: urban mobility performance (average commute time and workplace parking search time) and smart sustainable city development (operationalized as the proportion of monitoring station-days with AQI exceeding 100). The study additionally examines mediation pathways through MRT transit ridership and private vehicle dependence, incorporates city heterogeneity analysis through YouBike × city interaction terms, and controls for young population share (proportion of residents aged 20–39) alongside income, density, and tourism.
    The headline finding is that YouBike intensity is a robust predictor of improved urban air quality. A one percent increase in YouBike trips per capita is associated with a reduction of approximately 3.8 percentage points in the AQI exceedance rate (β = −3.829, p < 0.001). WeMo platform entry is associated with approximately 1.2 minutes shorter average commute times, providing moderate evidence for the mode substitution mechanism. Platform intensity does not show a statistically significant association with workplace parking search time in the full specification. City-level heterogeneity analysis reveals that the YouBike air quality effect is strongest in Kaohsiung (β = −4.31, p<0.01) and Tainan (β = −5.03, p<0.05), consistent with higher pollution baselines in southern cities, while northern cities show attenuated or reversed patterns consistent with reverse causality from early platform deployment in already low-AQI contexts. Mediation analyses for MRT transit ridership and private vehicle registrations do not achieve conventional statistical significance, primarily reflecting power limitations from the small number of city clusters.
    The study makes four theoretical contributions: extending Platform Theory to a motorcycle-dominated East Asian context, introducing the first dual-platform empirical framework in the shared mobility literature, formally testing direct versus vehicle-ownership-mediated environmental channels, and establishing a theoretically grounded research agenda from substantive null findings. Policy implications include treating YouBike expansion as an environmental investment and combining platform-based shared mobility with national scooter electrification as a dual-track approach to reducing urban vehicular emissions.

    Acknowledgements 1
    中文摘要 3
    Abstract 4
    Table of Content 6
    List of Tables 10
    List of Figures 11
    List of Abbreviations 12
    Chapter 1: Introduction 14
    1.1 Background and Rationale 14
    1.2 Market and Industry Trends in the Transportation Sector 17
    1.3 Research Questions and Objectives 20
    1.4 Conceptual Framework and Research Flow 22
    Chapter 2: Conceptual Background and Literature Review 25
    2.1 Definition, Typology, and Analytical Focus 25
    2.1.1 The Digital Sharing Economy: Definition and Scope 25
    2.1.2 Transportation Sharing Platforms: A Market Overview 26
    2.1.3 Analytical Focus: Bike-Sharing and Electric Scooter-Sharing 27
    2.2 Urban Mobility Performance and Sustainable City Development 29
    2.2.1 Urban Mobility Performance: Commute Time and Parking Search Time 29
    2.2.2 Sustainable City Development: Air Quality 31
    2.3 Literature Review and Research Gaps 31
    2.3.1 Platform-Based Bike-Sharing Intensity (IV1: YouBike) 34
    2.3.2 Platform-Based Scooter-Sharing Intensity (IV2: WeMo) 35
    2.3.3 Mediator 1: Metro-Based Transit Uptake 36
    2.3.4 Mediator 2: Private Vehicle Dependence 36
    2.3.5 Dependent Variables: Commute Time, Parking Search Time, and Air Quality 37
    2.3.6 City-Level Contextual Factors 38
    2.3.7 Research Gaps 38
    2.4 Theoretical Frameworks 39
    2.4.1 Platform Theory 39
    2.4.2 Urban Transport Economics and Efficiency Theory 40
    2.4.3 Environmental Sustainability and Smart City Theory 40
    2.4.4 Integration of the Three Theoretical Frameworks 41
    2.5 Conceptual Model and Research Hypotheses 41
    2.5.1 Overview of the Conceptual Model 42
    2.5.2 H1(H1a &H1b): Platform Intensity and Urban Mobility Performance 42
    2.5.3 H2: Platform Intensity and Smart Sustainable City Development 43
    2.5.4 H3: Metro Transit Ridership as Mediator 43
    2.5.5 H4: Private Vehicle Dependence as Mediator 44
    Chapter 3: Research Methodology 45
    3.1 Research Design 45
    3.2 Variable Operationalization 45
    3.2.1 Independent Variables: YouBike and WeMo Platform Intensity 46
    3.2.2 Mediating Variables: MRT Transit Uptake and Vehicle Dependence 46
    3.2.3 Dependent Variables 47
    3.2.4 Control Variables 47
    3.2.5 Variable Operationalization Table 48
    3.3 Conceptual Framework 51
    3.4 Data Sources and Collection 53
    3.4.1 YouBike Platform Data (IV1) 53
    3.4.2 WeMo Scooter Platform Data (IV2) 53
    3.4.3 MRT Transit Uptake Data (M1) 53
    3.4.4 Vehicle Registration Data (M2a and M2b) 54
    3.4.5 Commute Time Data (DV1a) 54
    3.4.6 Parking Search Time Data (DV1b) 54
    3.4.7 Air Quality Data (DV2a) 54
    3.4.8 Control Variable Data 55
    3.4.9 Data Harmonization and Panel Assembly 55
    3.5 Sample and Panel Structure 56
    3.6 Empirical Strategy 59
    3.6.1 Baseline Two-Way Fixed Effects Models 59
    3.6.2 Mediation Models (H3 and H4) 60
    3.6.3 Platform-Specific Solo Models 61
    3.6.4 City Heterogeneity and Interaction Terms 61
    3.6.5 Robustness Checks 62
    3.6.6 Estimation and Inference 62
    3.7 Methodological Limitations 63
    3.7.1 Causal Identification 63
    3.7.2 Small Panel and Statistical Power 63
    3.7.3 WeMo Intensity Measurement 63
    3.7.4 Data Coverage Constraints 63
    3.7.5 Temporal and Contextual Constraints 64
    Chapter 4: Empirical Results 65
    4.1 Overview 65
    4.2 Descriptive Statistics 65
    4.3 Correlation Analysis 67
    4.4 Model Specification Test: Hausman Test 68
    4.5 Main Regression Results 69
    4.5.1 Platform Intensity and Urban Mobility Performance (H1a & H1b) 71
    4.5.2 Platform Intensity and Sustainable City Development (H2) 72
    4.5.3 Platform-Specific Models 72
    4.5.4 City Heterogeneity Analysis: YouBike × City Interaction Terms 74
    4.5.6 Regional Subsample Analysis 75
    4.6 Mediation Analysis 76
    4.6.1 H3: MRT Transit Uptake as Mediator 78
    4.6.2 H4: Vehicle Dependence as Mediator 78
    4.7 Robustness Checks 78
    4.7.1 Commute Time Robustness (R1–R4) 80
    4.7.2 Air Quality Robustness: Confirmed AQI Data and City Exclusions 80
    4.8 Summary of Hypothesis Tests 80
    Chapter 5: Discussion 83
    5.1 Overview 83
    A. Significant Results 83
    5.2 Discussion of H2: Platform Intensity and Sustainable City Development 83
    5.2.1 YouBike Air Quality Results 83
    5.2.2 City Heterogeneity in the Air Quality Effect 84
    5.2.3 WeMo Air Quality Result 85
    5.3 Discussion of H1: Platform Intensity and Urban Mobility Performance 85
    5.3.1 WeMo Entry and Commute Time 86
    5.3.2 YouBike and Commute Time 86
    B. Null Findings 88
    5.4 Discussion of H3: MRT Transit Uptake as Mediator 88
    5.5 Discussion of H4: Vehicle Dependence as Mediator 89
    5.6 Unexpected and Noteworthy Findings 90
    5.6.1 The Positive MRT Coefficient on AQI Exceedance 90
    5.6.2 The Passenger Car Registration Coefficient on AQI 90
    5.6.3 City Heterogeneity and Context-Dependence 91
    5.7 Contributions 91
    5.7.1 The Positive MRT Coefficient on AQI Exceedance 91
    5.7.2 The Passenger Car Registration Coefficient on AQI 92
    5.7.3 City Heterogeneity and Context-Dependence 93
    5.7.4 Substantive Contributions: Null Findings as Structured Research Agenda 93
    5.8 Policy Implications 95
    5.8.1 YouBike: Environmental Infrastructure, Deployment Strategy, and AQI Monitoring 95
    5.8.2 WeMo: Congestion Management, Electrification, and the Dual-Track Strategy 96
    5.8.3 Transit Integration as the Key Amplifier 96
    5.9 Shared Mobility, Urban Well-Being, and the Commuting Paradox 97
    Chapter 6: Conclusion 100
    6.1 Summary of the Study 100
    6.2 Summary of Key Findings 100
    6.3 Theoretical, Methodological, and Policy Contributions 101
    6.4 Limitations 102
    6.4.1 Small Panel and Statistical Power 102
    6.4.2 WeMo Measured as Binary Entry Only 103
    6.4.3 Temporal and Data Coverage Constraints 103
    6.4.4 AQI Extrapolation (2016–2019) 103
    6.4.5 Commute Time Extrapolation (2023–2024) 104
    6.5 Directions for Future Research 104
    6.6 Closing Remarks 105
    References 106
    Academic Literature 106
    Government Reports and Official Statistics 111
    Appendices 114
    Appendix A: Full Variable Operationalization and Data Quality Flags 114
    Appendix B: YouBike and WeMo Platform Entry Timeline 116
    Appendix C: City-Level Mean Values of Key Variables (2016–2024) 118
    Appendix D: Hausman Specification Test Output 118
    Appendix E: R Script Key Model Specifications 119

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