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研究生： 林辉凌
Lim, Hwee Leng
論文名稱： 醫療禮賓服務公司創業計畫
Business Plan for a Medical Concierge Service Company
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2014
畢業學年度： 102
語文別： 英文
論文頁數： 52
中文關鍵詞： 醫療旅遊 、個人化旅行 、附加價值 、品質保健
外文關鍵詞： Medical Tourism, Personalized Trip, Value-Add, Quality Healthcare
相關次數： 點閱：68  下載：18 
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    • 醫療禮賓服務公司創業計畫

    There is an increase group of affluent and high net-worth personal in China and other growing region where the affordable are looking to seek better treatment and more advance care. This is especially true where many of those has little confident either in they own medical system or prefer seeking other alternative for certain treatments that might not available in their own country.
    Our business is focus in delivery special and personalize medical tourism planning services for this unique group of customer. Though we targeting several similar markets but in this plan, we will focus on China. The plan explained how we create new business niche using the unique demographic of Singapore and key strengths of our team structure and utilized the fact that Singapore has the highest reputation as one of the best medical hub in Asia. Our medical concierge services target to provide our customer with the best care and best services they can get during their stay in Singapore with their treatment and for their. Our goal is to ensure that they are under the best care equivalent to the service often relates to a 5 star concierge services during their entire stay. In the plan we will cover an overview of current trends in Medical tourism and the decisions on Singapore as our based. We will also elaborate the structure of our business on how we are capitalized the advantage of the environment to support our plan

    1. Executive Summary 1
    2. General Company Description 2
    2.1. Vision 2
    2.2. Mission Statement 3
    2.3. Business Philosophy 3
    3. Industry Background 4
    3.1. Global Market Place 4
    3.2. Growing Market & Trends 4
    3.3. Why Singapore as Our Choice of Medical Tourism Hub? 6
    3.3.1. Market and Services environment: 6
    4. Legal form of Ownership – Private Limited Company 10
    4.1. Our Business Model 10
    5. Product and Services 11
    5.1. Products 11
    5.2. Services 11
    6. Key to Success 12
    7. Marketing Plan 13
    7.1. Marketing Environment Analysis 13
    7.2. Opportunity in China Market: 14
    8. SWOT Analysis 16
    9. Product Positioning 17
    9.1. Target Market Segmentation Strategy 17
    10. Competitor Analysis & Comparison 19
    10.1. Competitors Analysis – by Countries 20
    10.2. Local and Key Competition 22
    10.3. Price Comparisons: 23
    11. Product & Service Strategy 27
    11.1. Product 27
    11.2. Pricing Strategy 29
    11.2.1. Services Package Estimated Average cost: 29
    11.2.2. Well-Being Care – Annual Health Checks and diagnosis 29
    11.2.3. Specialized Care Treatment Sample Price list 30
    11.3. Promotion & Marketing Strategy 31
    11.4. Direct Sales and Channel Strategy 34
    11.5. Trends and Future Growth Roadmap 34
    12. Management & Organization 36
    12.1. Company Management 36
    12.2. Company Organization 37
    12.3. Extended Team Advisory Panel: 38
    13. Operations Plan 39
    13.1. Production 39
    13.2. Location 39
    13.3. Personal 40
    13.3.1. Staff Structure 40
    13.3.2. Recruitment 40
    13.3.3. Salary and increment Scheme 41
    13.3.4. Supplier and Partnership 41
    13.4. Startup Expenses and Capitalization 43
    14. Financial Plan 44
    14.1. Sales Forecast 44
    14.2. Projected Financial Statement (3 year Projection) 45
    Reference 46
    Appendix 47

    • Wikipedia- Definition of Medical Tourism http://en.wikipedia.org/wiki/Medical_tourism
    • MTA Medical Tourism Association
    http://www.medicaltourismassociation.com/en/research-and-surveys.html
    • Healthcare in Singapore
    http://www.edb.gov.sg/content/edb/en/industries/industries/healthcare.html
    • 浙江 http://en.wikipedia.org/wiki/Zhejiang
    • People’s daily online
    http://english.people.com.cn/200601/30/eng20060130_239357.html
    • Medical Singapore http://www.medicalsingapore.com/
    • Focus Singapore:
    http://www.focussingapore.com/singapore-tourism/medical-tourism.html
    • Economic Board of Development - http://www.edb.gov.sg/content/edb/en.html
    • Patients By Boards: http://www.patientsbeyondborders.com/singapore
    • Medical Tourism: http://www.medical-tourism.com/country/singapore.html
    • Health Base: https://www.healthbase.com/hb/pages/medical-tourism-in-singapore.jsp
    • Citytour.com http://citytours.sg/medical_tourism/medical_tourism.html
    • AsiaMedicalTourismhttp://www.asiasmedicaltourism.com/medical-tourism/medical-tourism-singapore.html
    • http://www.managementparadise.com/forums/service-sector-management-s-s-m/6600-medical-tourism-ppt.html
    • Smart Travel Asia: http://www.smarttravelasia.com/MedicalTourism.htm
    • Medical Tourism: http://www.medicaltourism.co/
    • Medical Tourism Magazine http://www.medicaltourismmag.com/
    • http://www.asiasmedicaltourism.com/
    • Asia Weekly http://www.chinadailyasia.com/business/2013-08/16/content_15083337.html
    • CNBC News- http://www.cnbc.com/id/101487998/page/6
    • BBC News- http://www.bbc.co.uk/news/business-12889648Taiwan taps China for lucrative medical tourism market

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