近年來，湧現出眾多新興的數位技術，影響著各個經濟領域。面對這個不斷變化的產業環境，許多公司正在努力進行數位轉型，以增強其產品、商業模式和流程，目標是要提升競爭力和獲利能力。然而，並非所有公司都具備足夠的能力來有效地指導這個變革過程，只有其中很少一部分實際上達到了他們預期的目標。我們的研究深入探討了一家製造公司，以獲取參與專案的成員的觀點和經驗。通過這項研究，我們確定了決定數位轉型成功的關鍵因素和維度。首先，我們注意到，與外部因素相比，內部的驅動因素更有力地影響著公司進行這些轉型專案。此外，我們發現數位轉型的主要動力在於價值創造。關於價值創造的明確願景成為了將技術進步、財務考慮和結構變革相一致的基礎。最後，我們強調了培養數位文化的重要性，以確保數位轉型的可持續性和持久性。這項研究通過提供實用的見解並建立一個有效實施數位轉型的框架，改善了數位轉型策略理解的零碎性。通過這樣做，它擴展了管理的視角，並為學術界和業界提供了更深入的理解。

In recent years, an array of novel digital technologies has surfaced, impacting diverse sectors of the economy. Faced with this evolving industry landscape, numerous companies are striving to undertake digital transformations to enhance their products, business models, and processes. The ultimate goal is to bolster their competitiveness and profitability. Nevertheless, not all companies possess the adeptness to navigate this transformative process effectively. A mere fraction of them actually attains their intended objectives. Our study delved into a manufacturing company to capture the viewpoints and experiences of involved project members. Through this investigation, we pinpointed the factors and dimensions pivotal to the success of digital transformation endeavors. Initially, we noted that internal motivators tend to exert a more potent influence on companies embarking on these transformational projects compared to external factors. Furthermore, we discerned that the primary impetus behind digital transformation lies in value creation. A distinct vision pertaining to value creation serves as the bedrock for aligning technological advancements, financial considerations, and structural changes. Lastly, we underscored the importance of cultivating a digital culture to ensure sustainable and enduring digital transformation. This study rectifies the fragmented comprehension of digital transformation strategies by offering pragmatic insights and establishing a framework for effectual implementation of digital transformation. In doing so, it augments the perspective of management and contributes a deeper comprehension to both the academic and industrial domains.

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