本研究探討加拿大精品直播代購成功關鍵因素，其面臨的限制和挑戰，以
及未來經營發展之策略。
本文採用文獻探討、深度訪談、與資料分析來研究精品直播代購。先以 PEST 掃描精品直播代購產業總體環境，分析所處環境是否有利於精品直播代購發展；接著透過詳細的追蹤以及網路資料蒐集，以波特的五力分析法檢視目前最具規模的兩家加拿大精品直播代購業者的發展歷程與現況，進行競爭分析。同時與三位相關人士分別進行一至二小時的深度訪談，其中一位是本身從事加拿大精品直播代購的業者，分享精品直播代購行業的寶貴經驗。另外兩位則是曾經購買加拿大精品直播代購的消費者，從兩人的消費經驗看客戶需求。再來以「SWOT 矩陣分析法」分析精品直播代購產業現況，由此探討更具體深入之執行策略與行動，並給予精品直播代購業者及欲從事直播電商者未來發展建議。
精品直播代購業者的產品成本完全掌握在供應商手中，隨時可能因為供應
商因素對營業造成影響，業者應居安思危。當發展出穩定客源，擁有穩定粉絲數和觀看率後，業者應掌握本身優勢建立個人品牌形象、或是開發自有品牌，從商品代購轉型為名人帶貨。

Livestream E-commerce is a new method to sell products via livestreaming on the Internet. It emerged in less than a decade but already has become the new trend. Many oversea “Daigou” (surrogate shoppers) adopt this new method and grow a great number of followers.
This research studies and analyzes livestream luxury goods Daigou’s current situation using the PEST Analysis; examines two luxury goods Daigou who sell through Facebook’s livestream feature, using Porter’s Five Forces Analysis; then uses SWOT Matrix to list the strength and weakness of Daigou business and to find out its opportunity and threat. Finally, based on the analysis, the study comes up with executive strategies for livestream luxury goods Daigou.
A charismatic Live host is the key to a successful business. Once a livestream Daigou has many followers, he/she should purposedly transform from Daigou to building its own brand, utilizing the fame and charisma and become an Internet influencer.

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