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研究生: 黃培彰
Huang, Pei Chang
論文名稱: 電腦產業之破壞性創新研究-以低價電腦為例
指導教授: 郭更生
Kuo, Geng Sheng
學位類別: 碩士
Master
系所名稱: 商學院 - 企業管理學系
Department of Business Administration
論文出版年: 2009
畢業學年度: 97
語文別: 中文
論文頁數: 95
中文關鍵詞: 破壞性創新低價電腦
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  • 科技所能提供的性能提升速度往往超過市場的真正需求,性能過度供給雖然給予破壞性技術侵入主流市場的機會,未能夠掌握需求的變遷亦是另一個原因。
    過去台灣在電腦產業上的優勢,乃是不斷地透過規模經濟與學習曲線的效果來降低成本並擴大獲利的空間。在創新技術上的突破卻多侷限在更新製程與改善產品品質的延續性質的創新上。這一波在全球經濟不景氣與傳統筆記型電腦銷售疲軟下,低價電腦帶來的創新啟示是能夠將不同的價值前提帶入市場中,與主流市場既有產品相輔相成,並善用市場邊緣客戶重視的特色,隨著時間所演變的,不只是產品性能的提升,更將是扭轉小眾市場逐漸成為大眾市場的優良管理策略。
    本研究之重點,在以克雷頓.克里斯汀生(Clayton M. Christensen)於其著作「創新的兩難」提出之破壞性創新(Disruptive Innovation)概念所進行的探討和剖析,輔以其他學者對理論的見解,並以低價電腦為例,試圖探索電腦產業利用其作為破壞性創新的成因與構成因素。


    第一章 緒論
    第一節 研究背景 1
    第二節 研究動機與目的 3
    第三節 章節架構 5
    第二章 文獻探討
    第一節 Christensen之破壞性創新理論 7
    第二節 其他學者的見解 16
    第三章 研究方法
    第一節 個案研究法 26
    第二節 研究設計 27
    第三節 資料蒐集 29
    第四節 研究限制 32
    第五節 研究步驟 33
    第四章 低價電腦產業分析
    第一節 數位聚合(Digital Convergence) 34
    第二節 筆記型電腦產業環境 35
    第三節 低價筆記型電腦切入市場的原因 38
    第四節 低價電腦發展概況 40
    第五章 低價電腦破壞性創新的構成
    第一節 價值網絡(Value Network) 48
    第二節 LED背光模組面板 50
    第三節 WiMAX行動上網技術 57
    第四節 SSD固態硬碟 61
    第五節 Linux作業系統 65
    第六章 個案分析與命題發展
    第一節 個案公司介紹 70
    第二節 個案命題發展 75
    第三節 研究發現與討論 84
    第七章 結論與建議
    第一節 結論 88
    第二節 後續研究建議 90
    參考文獻 92

    一、中文部分
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    4.理查•佛斯特、莎菈•凱普蘭,唐錦超譯,創造性破壞,遠流出版,2003。
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    6.伍忠賢著,華碩馬步心法,五南,2007。
    7.金偉燦、莫伯尼著,藍海策略:開創無人競爭的市場,黃秀媛譯,天下出版,2005。
    8.Robert K.Yin著,尚榮安譯(2001),個案研究,弘智文化。
    二、英文部分
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    7.Chesbrough, Henry (2003b),” The Governance and Performance of Xerox’s Technology Spin-Off Companies,” Research Policy, 32, 403-21.
    8.Christensen, Clayton M. (1997), “The Innovator’s Dilemma. When New Technologies Cause Great Firms to Fail,” Boston, MA, Harvard Business School Press.
    9.Christensen, Clayton M. (2000), “The Innovator’s Dilemma. When New Technologies Cause Great Firms to Fail,” Boston, MA, Harvard Business School Press.
    10.Christensen, Clayton M. and Bower, Joseph L. (1996),” Customer Power, Strategic Investment, and the Failure of Leading Firms,” Strategic Management Journal, 17, 197-218.
    11.Christensen, Clayton M. and Raynor, Michael E. (2003), “The Innovator’s Solution. Creating and Sustaining Successful Growth,” Boston, MA, Harvard Business School Press.
    12.Cohan, Peter S. (2000), “The Dilemma of the Innovator’s Dilemma: Clayton Christensen’s Management Theories Are Suddenly All the Rage, but Are They Ripe for Disruption?” Industry Standard, January 10, 2000.
    13.Danneels, Erwin (2004), “Disruptive Technology Reconsidered: A Critique and Research Agenda,” Journal of Product Innovation Management, 21,246-258.
    14.Day, George S. (1999),” Misconceptions about Market Orientation,” Journal of Market-Focused Management, 4, 5-16.
    15.Doering, Don S. and Parayre, Roch (2000),” Identification and Assessment of Emerging Technologies,” In: Wharton on Managing Emerging Technologies, G.S. Day, P.J.H. Schoemaker, and R.E. Gunther (eds.), New York, Wiley, 75-98.
    16.Gilbert, Clark(2003), “The Disruption Opportunity,” Sloan Management Review, 44, 27-32.
    17.Govindarajan, Vijay and Kopalle K., Praveen (2006), “The Usefulness of Measuring Disruptiveness of Innovations,” Journal of Product Innovation Management, 23, 12-¬¬18.
    18.Iansiti, Marco, McFarlan, Warren and Westerman, George (2003), “Leveraging the Incumbent’s Advantage,” MIT Sloan Management Review, 44, 58-64.
    19.King, Andrew A. and Tucci, Christopher L. (2002),” Incumbent Entry into New Market Niches: The Role of Experience and Managerial Choice in the Creation of Dynamic Capabilities,” Management Science, 48, 171-86.
    20.Klepper, Steven and Simons, Kenneth L. (2000),” Dominance by Birthright: Entry of Prior Radio Producers and Competitive Ramifications in the U.S,” Television Receiver Industry. Strategic Management Journal, 21, 997-1016.
    21.Leonard, Dorothy and Rayport, Jeffrey F. (1997),” Spark Innovation through Empathic Design,” Harvard Business Review, 75, 102-13.
    22.McDermott, Christopher M. and Colarelli-O_Connor, Gina(2002), “ Managing Radical Innovation: An Overview of Emergent Strategy Issues,” Journal of Product Innovation Management, 19, 424-438.
    23.McKendrick, David G., Doner, Richard F. and Haggard, Stephan (2000), “ From Silicon Valley to Singapore. Location and Competitive Advantagein the Hard-Disk-Drive Industry,” Stanford, CA, Stanford University Press.
    24.Methe´, David, Swaaminathan, Anand, Mitchell, Will and Toyama, Ryoko (1997),” The Underemphasized Role of Diversifying Entrants and Industry Incumbents as the Sources of Major Innovations,” In: Strategic Discovery: Competing in New Arenas.
    25.Rogers, Everett M. (2003), “Diffusion of Innovations,” New York, Free Press.
    26.Rowe, Gene and Wright, George (1999),” The Delphi Technique as a Forecasting Tool: Issues and Analysis,” International Journal of Forecasting, 15,353-75.
    27.Useem, Jerry (1999), “Internet Defense Strategy: Cannibalize Yourself,” Fortune, September 6, 1999.
    28.Yin, Robert K., “Research Design Issues in Using the Case Study Method to Study Management Information Systems,” in Cash and Lawrence(Eds.), The Information Research Challenge: Qualitative Research Methods, vol. 1, Harvard Business School: Boston, Massachusetts, 1989.
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    三、網站部分
    1.工研院產業經濟與趨勢研究中心:http://www.iek.itri.org.tw/internet/home/home.aspx
    2.Digitimes科技網:http://www.digitimes.com.tw
    3.IT IS智網:http://www.itis.org.tw
    4.iSuppli:http://www.isuppli.com
    5.ZDNet Taiwan網站:http://www.zdnet.com.tw/
    6.拓墣產業研究所:http://www.topology.com.tw
    7.Gartner Research:http://www.gartner.com
    8.華碩電腦網站:http://tw.asus.com

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