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| 研究生： |
柯穆騰 Mert Akar |
|---|---|
| 論文名稱： |
素食餐廳商業計劃書 Vegetarian café business plan |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
劉助
Liu, James 何小台 Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2019 |
| 畢業學年度： | 107 |
| 語文別： | 英文 |
| 論文頁數： | 38 |
| 中文關鍵詞： | Such a Peach 、素食 、餐廳 、商業企劃 、健康食物 |
| 外文關鍵詞： | Such a Peach, Vegetarian, Cafe, Business plan, Healthy food |
| DOI URL： | http://doi.org/10.6814/NCCU201900220 |
| 相關次數： | 點閱：184 下載：17 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
“Such a Peach Vegetarian Café” is a vegetarian café in Taipei that sells only fresh and healthy vegetables and fruits. It is a new concept café that serves not only bowl and smoothie by offering “create your own meal” concept, but also the cozy and relaxing minimalist environment makes each customer relieved after a tired day or a tired work-out.
Such a Peach is definitely the only choice for the health-conscious people, who are interested in fitness, any kind of sports, yoga, and daily diet. We bring health to your life!
This business plan is prepared for the initial launch of above concept. It provides the information of company background, start-up costs, market analysis, customers’ preferences and projected growth. The owner will invest around NTD 1.000.000 to cover all start-up costs and operational expenses.
1. Executive Summary 1
2. Company Overview 2
2.1. Mission 2
2.2. Vision 2
2.3. Core Values 2
2.4. Company Objectives 3
2.5. Company Ownership 3
2.6. Menu 3
2.7. Design 5
2.8. Logo 6
2.9. Location 7
3. Product & Price 8
3.1. Product List 8
3.2. Product Price 9
4. Marketing Plan 11
4.1. Market Analysis 11
4.2. SWOT Analysis 13
4.3. Porter’s Five Forces 14
4.4. Competitor Analysis 16
4.5. Target Market Segment Analysis 16
4.6. Marketing Strategies 19
5. Business Model 21
5.1. Value Proposition 22
5.2. Customer Segment 23
5.3. Channels 25
5.4. Customer Relationship 26
5.5. Revenue Streams 27
5.6. Key Partners 27
5.7. Key Activities 27
5.8. Key Resources 28
5.9. Cost Structure 29
6. Financial Plan 30
6.1. Projected Cost 30
6.2. Projected Profit and Loss 31
6.3. Projected Cash Flow 31
6.4. Scenario Analysis 32
6.5. Break-Even Analysis 34
6.6. 5-year Profit Projection 35
6.7. Exit Strategy 35
6.8. Future Growth Prospects 36
7. Appendix 37
8. References 38
- Beardsworth, Alan and Teresa Keil. 1992. “The Vegetarian Option: Varieties, Conversions, Motives and Careers.” The Sociological Review 40(2): 253-293. http://www.humanespot.org/content/vegetarianoption-varieties-conversions-motives-and-careers-also-vegetarianism-veganism-and
- Cheeke, Robert Sr., Robert Jr. Cheeke, and Steve Lukefahr. 2010. “Why Do People Become Vegans/Vegetarians? Survey Says: All of the Above” Paper presented at the American Society of Animal Sciences National Convention http://www.humanespot.org/content/why-do-people-becomevegansvegetarians-survey-says-all-above
- Garzia, Christine. 2004. “On Becoming Vegetarian: A Study of Beliefs and Motives.” Dissertation, University of Malta. http://www.humanespot.org/content/becoming-vegetarian-study-beliefs-andmotives
- Humane Research Council. 2010. “How Many Vegetarians Are There?” Retrieved from http://www.humanespot.org/content/hrc-research-primer-how-many-vegetarians-are-there
- Lin, Wen-Xiu, From Vegetable Diet to Meatless Diet – The Formation and Transformation of Contemporary Vegetarian Culture in Taiwan. The Graduate Institute of Taiwan Food Culture (2013)
- Ye-ping, New Vegetarianism, Taipei: Elegant Books Cultural Enterprise Co. (2010).
