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研究生： 神山剛啓
Takehiro Kamiyama
論文名稱： 在亞洲地區銷售男襯衫及内衣之公司創業計劃
Business Plan for Men's Shirts and Underwear Retailer in Asia
指導教授： 何小台
Ho, Chestor
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2011
畢業學年度： 99
語文別： 英文
論文頁數： 48
中文關鍵詞： 亞洲地區 、男襯衫 、内衣 、創業計劃
相關次數： 點閱：161  下載：0 
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    • I had taken many classes at NCCU and learned a lot of knowledge, skills and insights from professors and classmates. I truly appreciate with their lectures, discussions, helps and behavior. I became having an interest to start own business in future. Then I decided to write own future business idea as my dream.

    I have worked at Fiber Company approximately 20 years. I was in charge of Japan Domestic market approximately 10 years, and I moved Export Section. In 2008 November I came to Taiwan as sales manager of products. I love to generate innovative fabrics and clothes. I believe textile business is my Mandate of Heaven.

    The business plan concerns a business endeavor of retailer Men’s Shirts and Underwear Company in Asia. The business plan begins the brief summary of plan and company strategy. The plan then provides nine business models which describe details of value proposition, target customers and so on. And then this paper includes talent management and management team.

    1 Company Vision and Mission…..………………………………….1
    1.1 Ethics………………………………………………………….…2
    1.2 Integrity…………………………………………………………2
    1.3 Dignity…………………………………………………………..3
    1.4 Consumer Satisfaction……...………………………………...3
    1.5 Japanese Culture………………………………………………3
    1.6 Environmental Preservation…………………………………3
    2 Business Idea………………………………………………………...3
    3 SWOT Analysis………………………………………………………5
    3.1 Strength………………………………………………………….5
    3.2 Weakness………………………………………………………...5
    3.3 Opportunities…………………………………………………....6
    3.4 Threats……………………………………………………………7
    4 Business strategy the 4P…..………..……………………………..8
    4.1 Place……………………………………………………………..8
    4.2 Products………………………………………………………..10
    4.3 Price…………………………………………………………….12
    4.4 Promotion…..……………….………………………………...13
    5 Nine Business Models……………………………………………..14
    5.1 Value Proposition……………………………………………..14
    5.2 Target Customers…………………………………………….19
    5.3 Distribution Chanel………………………………………….26
    5.4 Customer Relationship………………………………………28
    5.5 Key Resources…………………………………………………31
    5.6 Key Activities………………………………………………….33
    5.7 Partner Network……………………………………………...39
    5.8 Cost Structure………………………………………………...40
    5.9 Revenue Model………………………………………………..41
    6 High Performance Organization………………………………...42
    6.1 Talent Requirement………………………………………….42
    6.2 Recruitment…………………………………………………...42
    6.3 Development…………………………………………………..43
    6.4 Evaluation……………………………………………………..44
    6.5 Deployment……………………………………………………44
    6.6 Compensation…………………………………………………44
    7 Management Team………………………………………………...45
    8 Conclusion…………………………………………………………..47
    9 Reference……………………………………………………………48

    http://www.uniqlo.com/jp/
    UNIQLO CO.,LTD

    http://www.bonobos.com/
    Bonobos, On line Men’s Clothing

    http://www.muji.net/
    MUJIRUSHIRYOHIN

    http://www.starbucks.com/
    Starbucks

    http://www.southwest.com/
    Southwest Airlines

    http://www.hm.com
    Hennes & Mauritz

    http://www.shirt.co.jp/
    Maker’s Shirts Kamakura

    http://www.nissenmedia.com/
    Nihon Seni Shinbun

    http://www.senken.co.jp/
    Senken Shinbun

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