在所有數位遊戲類型當中，角色扮演遊戲（Role-Playing Game, RPG）已成為市場中的重要體裁，本研究希冀了解玩家在遊戲中的角色客製化（Avatar Customization）機制下，是否會影響其與虛擬角色之間的互動關係，並且將虛擬角色視為自身理想化身，進一步造成帶來負面影響的強迫性遊戲行為（Obsessive Problematic Gaming）與正面影響的和諧性遊戲行為（Harmonious Problematic Gaming），因此援引Banks等人（2019）提出之通用玩家─角色互動量表（common player-avatar interaction, cPAX）作為框架進行探討。
本研究採用線上問卷調查法，總共收集到314份有效樣本問卷，研究結果顯示cPAX中的關係親密性、擬人自主性、文本合理性三項構面對強迫性遊戲行為具有顯著的正向提升，而關係親密性、文本合理性同時對和諧性遊戲行為也有顯著關聯，最後虛擬角色理想化程度卻對玩家的兩種遊戲行為皆無顯著影響。

Among all types of digital games, role-playing games (RPGs) have become a major genre in the market. This study aims to examine whether the mechanism of avatar customization in games influences players’ interactions with their virtual characters, and whether players may come to view their avatars as idealized extensions of themselves. Such perceptions could further lead to negative outcomes, such as obsessive problematic gaming, or positive outcomes, such as harmonious problematic gaming. To explore these possibilities, this study adopts the Common Player-Avatar Interaction Scale (cPAX) proposed by Banks et al. (2019) as the theoretical framework.
This study employed a questionnaire survey with a sample of RPG players in Taiwan (N=314), and the results indicated that three dimensions of cPAX — relational closeness, anthropomorphic autonomy , and critical concern were positively associated with obsessive problematic gaming. Moreover, relational closeness and critical concern were also significantly related to harmonious problematic gaming. However, avatar idealization ultimately showed no significant effect on either type of gaming behavior.

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