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| 研究生： |
鄭羽庭 Cheng, Yu Ting |
|---|---|
| 論文名稱： |
汽車召回事件對汽車銷售的影響─以中國為例 The impact of recall on car sales-The case of Chinese automobile market |
| 指導教授： |
胡偉民
Hu, Wei Min |
| 學位類別： |
碩士
Master |
| 系所名稱： |
社會科學學院 - 經濟學系 Department of Economics |
| 論文出版年： | 2015 |
| 畢業學年度： | 103 |
| 語文別： | 中文 |
| 論文頁數： | 21 |
| 中文關鍵詞： | 汽車召回 、汽車銷售 、中國 |
| 相關次數： | 點閱：58 下載：8 |
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本文旨在評估召回效果，運用中國汽車工業協會數據中心的汽車銷售資料以及國家質檢總局缺陷產品管理中心的汽車召回公告資料，研究方法採用自然實驗方法中的差異中之差異法(Difference in Difference，簡稱DID方法)，估計汽車召回事件對於汽車銷售的影響、可能的外部效果。
第一章 研究背景………………………………………………………………………1
第二章 汽車產品召回發展……………………………………………………………2
第一節 中國汽車產品召回發展……………………………………………………2
第二節 召回效果議題………………………………………………………………4
第三章 文獻回顧………………………………………………………………………6
第四章 研究方法………………………………………………………………………9
第一節 實證模型……………………………………………………………………9
第二節 資料來源與變數說明………………………………………………………11
第五章 實證分析………………………………………………………………………13
第一節 中國汽車召回前後的銷售量趨勢…………………………………………13
第二節 DID 方法估計之召回效果…………………………………………………14
第六章 結論……………………………………………………………………………19
參考文獻…………………………………………………………………………………20
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