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| 研究生： |
樂心晨 Navas, Charlotte |
|---|---|
| 論文名稱： |
從綠然能源公司之案例探討B 型企業的獨特性 Research paper on the uniqueness of B corporations through the case study of DOMI earth, a B Corp in energy saving |
| 指導教授： |
張大為
Chang, David |
| 口試委員: |
林怡伶
Lin, Yi-Ling 張永明 Chang, David |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2018 |
| 畢業學年度： | 106 |
| 語文別： | 英文 |
| 論文頁數： | 101 |
| 中文關鍵詞： | 傳統企業 、B型企業 、節能企業 、獨特性 |
| 外文關鍵詞： | Traditional corporation, B corporation, Energy-saving company, Uniqueness |
| DOI URL： | http://doi.org/10.6814/THE.NCCU.IMBA.002.2018.F08 |
| 相關次數： | 點閱：343 下載：15 |
| 分享至: |
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B Lab, a non-profit organization that serves a global movement of people using business as a force for good, provides companies that meet societal, environmental, governance and transparency requirements with a certification called « B Corp ». B Lab created a new kind of Corporations: the B Corporations, that are very different in many aspects from traditional corporations. But what makes these B Corporations so unique? This is the question this paper attempts to answer, through the study of one exemplary Taiwanese B Corp, DOMI Earth.
By meeting with the founders and employees, the company appeared to be different in many ways. This study reveals that DOMI is unique compared to traditional corporations because of its corporate culture, its motivations, its organization, its employees and its evolution. Moreover, DOMI is also unique compared to traditional Taiwanese companies because of its international perspective and its work environment. Finally, DOMI is different from other energy-saving companies because of the social activities they organise. In the end, these points are generalised to all B Corporations to better understand the uniqueness of B Corps.
1. Introduction and Relevance of this study 9
1.1. Topic of this study 9
1.2. Objectives of this study 10
1.3. Why a Case Study on DOMI Earth? 11
1.4. Relevancy of the topic 14
2. Definitions and background information 16
2.1. Definitions of the keywords 16
2.1.1. Traditional Corporations 16
2.1.2. Social Enterprise and Socially Responsible Business 16
2.1.3. B Lab 18
2.1.4. B Corporations 19
2.1.5. B Type person, B Type Leaders, B Type employees 21
2.1.6. Traditional Taiwanese Corporations 22
2.1.7. Uniqueness 23
2.1.8. Business as a force for good 24
2.2. Background information about B Corporations 24
2.2.1. Background information about B Corporation 24
2.2.2. B Corps in Taiwan 25
2.2.3. Interview of B Lab Taiwan 31
2.3. Background information about DOMI Earth 35
2.3.1. Interview of B Lab Taiwan 35
2.3.2. Background information about DOMI Earth 37
2.3.2.1. DOMI’s creation 37
2.3.2.2. The motivations of the company 38
2.3.2.3. General information about the company 39
2.3.2.4. Business plan of DOMI 40
2.3.2.5. Customers of DOMI and products/services by customer 41
2.3.2.6. Finances of DOMI 50
3. Literature Review 51
3.1. Traditional corporations 51
3.2. A Social Responsibility Gap and a need for change 52
3.3. A new area: For-Benefit Enterprises and Social Enterprises 53
3.4. The Challenges faced by For-Benefit Enterprises and Social Enterprises 54
3.5. An answer to the difficulties faced by For-Benefit Enterprises and Social Enterprises: the B Corporation Certification 55
3.6. Why B Corps matter? 56
3.7. A missing point in the Literature: a precise study on the Uniqueness of B Corps 58
4. Methodology 60
4.1. Meetings with the employees of DOMI 60
4.2. Observation and Analysis 62
5. Results and Discussion 63
5.1. Major findings – Uniqueness of DOMI compared to Traditional Corporations 64
5.1.1. The Corporate Culture 64
5.1.2. The motivations 65
5.1.2.1. Purpose-driven 65
5.1.2.2. The motivations of DOMI 66
5.1.3. The organization 67
5.1.3.1. Engagement in the B Corp movement – An interesting relationship with other companies 67
5.1.3.2. Broader perspective 69
5.1.3.3. Branding 71
5.1.4. The people 72
5.1.4.1. The leaders 72
5.1.4.2. The employees 73
5.1.5. The evolution of the company 75
5.1.5.1. International development 75
5.1.5.2. Always improving through B Corp 77
5.2. Major Findings – Uniqueness of DOMI compared to Taiwanese Corporations 78
5.2.1. International perspective 78
5.2.2. The working environment 80
5.3. Major Findings – Uniqueness of DOMI compared to other Energy-Saving companies 82
5.3.1. The social activities 82
5.4. Summary Tables of the findings 83
5.4.1. Uniqueness compared to traditional corporations 83
5.4.2. Uniqueness compared to traditional Taiwanese corporations 88
5.4.3. Uniqueness compared to other Energy-Saving companies 89
5.5. Limitations 90
6. Conclusion 91
Reference 94
Appendix 96
Gilbert, J. C., Houlahan, B., & Kassoy, A. (n.d.). 2009 B Corporation Annual Report - Building a New Sector of the Economy. Sustainable Industries. Retrieved 2009.
Gilbert, J. C., Houlahan, B., & Kassoy, A. (n.d.). 2011 B Corporation Annual Report - If not now, when ? The case for B Corp. Sustainable Industries. Retrieved 2011.
Harriman, A. (2015). The making of a movement: the rise of the b corp on the global stage.
Honeyman, R. (2014). The B corp handbook how to use business as a force for good. San Francisco, CA: Berrett-Koehler.
J. Haymore, S. (n.d.). Public(ly Oriented) Companies: B Corporations and the Delaware Stakeholder Provision Dilemma. VANDERBILT LAW REVIEW, Vol. 64:4:1311. Retrieved 2011.
Kim, S., J. Karlesky,, M., G. Myers,, C., & Schifeling, T. (2016). Why Companies Are Becoming B Corporations. Harvard Business Review. Retrieved June 17, 2016.
Sabeti, H. (2011). The For-Benefit Enterprise. Harvard Business Review. Retrieved November, 2011.
Gilbert, J. C., Houlahan, B., & Kassoy, A. (n.d.). 2009 B Corporation Annual Report - Building a New Sector of the Economy. Sustainable Industries. Retrieved 2009.
Gilbert, J. C., Houlahan, B., & Kassoy, A. (n.d.). 2011 B Corporation Annual Report - If not now, when ? The case for B Corp. Sustainable Industries. Retrieved 2011.
Websites
B Corporation. Retrieved from https://www.bcorporation.net/
B Corp Asia. Retrieved from https://www.bcorpasia.org/
Index. Retrieved from http://blab.tw/
DOMI Earth. Retrieved from http://en.domiearth.com/
