簡易檢索 / 詳目顯示
| 研究生： |
李進 Vieth, Jin |
|---|---|
| 論文名稱： |
年輕華人的探險旅行 Adventure Travel for Young Chinese |
| 指導教授： |
陳宇紳
Chen, Vincent |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2016 |
| 畢業學年度： | 104 |
| 語文別： | 英文 |
| 論文頁數： | 40 |
| 中文關鍵詞： | 旅遊 、中國 、新創 |
| 外文關鍵詞： | Tourism, China, Start-Up |
| 相關次數： | 點閱：34 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
There is a huge demand and a lot of room for growth for tourism industry in China today. While there are a lot of travel products, the market lacks of product differentiation and quality control. As most outbound travelers from China are young, they are hungry for authentic local experiences, adventures, and meeting diverse people during their journey. I found this huge demand is not being met in China, and it would be a great opportunity to start a business to satisfy the market needs.
executive Summary 1
Overview 1
Objectives 1
Company 3
Overview 3
Company Ownership 3
Company Locations And Facilities 3
Key Planned Hires 3
Services 5
Overview 5
Service Description 5
Competitive Comparison 6
Fulfillment 6
Technology 7
Future Services 7
Market Analysis 8
Overview 8
Market Trends 8
Market Segmentation 12
Target Market Analysis 13
Competition 14
Strategy And Implementation 16
Overview 16
Value Proposition 16
Marketing Strategy 17
Pricing Strategy 18
Demand Forecast 18
Financial Plan 21
Overview 21
Financing 21
Forecast 22
Appendix 24
Profit And Loss Statement 24
Balance Sheet 28
Cash Flow Statement 32
此全文未授權公開