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| 研究生： |
黃建昌 Huang, James |
|---|---|
| 論文名稱： |
頭髮再生之生技事業創業企劃書 Business plan for startup of an innovative hair regeneration biotech business |
| 指導教授： |
何小台
Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2010 |
| 畢業學年度： | 98 |
| 語文別： | 英文 |
| 論文頁數： | 74 |
| 中文關鍵詞： | 頭髮再生 |
| 相關次數： | 點閱：193 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
頭髮再生之生技事業創業企劃書
1 Executive Summary……………………………………………………….…….6
2 Business Description……………………...………………………………..…....7
2.1 Industry Overview…………………………………..……………………...7
2.2 Company Description……………………...……………………………….8
2.3 Current Status……………………………………………………………..11
2.4 Mission and Objectives...…………………………………………………12
2.5 Critical Success Factors…………....……………………………………...13
2.6 Exit Strategy………………………………………………………………14
3 Product and Service……...………………………………….…………………16
3.1 Technology………………………………………………………………..16
3.2 Product Description.……………………………………………………....17
3.3 Uniqueness of Product………………………………...…………………..25
3.4 Production……………………..…………………………………………..27
3.5 Service and Operation……………………………………………………..28
4 Market….……………………………………………………………………….29
4.1 Market Analysis…………………………………………...………………29
4.2 Competitors Analysis…………………………………………...…………35
4.3 SWAT Analysis…………………………………………………………...37
4.4 Five Force Analysis……………………………………………………….39
5 Marketing Strategies………………………………………………………..…41
5.1 Market Segmentation Strategy……….…………………………………...41
5.2 Targeting, Positioning and Pricing Strategy……………………...……….41
5.3 Product and Service Strategy…………………………………..…….……42
5.4 Distribution Channels……………………………………………………..43
5.5 Promotion and Sale Strategy………………………………………………43
6 Management…..………………………………………………..………………45
6.1 Company Organization………………………………….………………...45
6.2 Management Team………………………………….…………………….45
6.3 Professional and Advisory Support……………………………………….46
6.4 Board of Directors………………………………………………………...47
7 Development and Operation…….………………………….…………………49
7.1 Development Strategy……………………..……………………………...49
7.2 Development Timeline………………………...………………………….49
7.3 Operation Strategy………………………………………………………...51
7.4 Scope of Service…….………………………………………………….…52
7.5 Location for Operation……..……………………………………………...53
7.6 Future Product……………………………………………………………..53
8 Financial Analysis……….……………...……………………………………...55
8.1 Start-up Funding Request ………………………………………………...55
8.2 Cost of Operation………………………………………………………….56
8.3 Break-even Analysis………………………………………………………58
8.4 Revenue Forecast………………………………………………………….60
8.5 Cash Flow Projection………………………………………………….…..70
9 Conclusion…………………………………………………………………...….73
10 Reference………………………………………………………………………..74
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International Society of Hair Restoration Surgery: 2005 Practice Census Results, 2007 Practice Census Results and 2009 Practice Census Results
Wikipedia, the free encyclopedia: Stem cell, Adult stem cell, Embryonic stem cell, Mesenchymal stem cell, Melanocyte, Induced pluripotent stem cell and Skin
Ren-Yeu Tsai: Current Alopecia Treatment in Taiwan. Taiwan Medical Journal 2008 Vol. 51, No. 8
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Chang-You Tsai: Experiences in Running Hair Loss Clinic for 1 year – Approach and Follow-Up Male AGA Patients. Hair Forum 2009
Ren-Yeu Tsai: Medical and Surgical Treatment of Male Patten Hair Loss. Hair Forum 2009
Yao-Li Huang: Complementary and Alternative Treatment of Hair Loss. Hair Forum 2009
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Tung-Tien Sun, George Cotsarelis, and Robert M. Lavker: Hair Follicular Stem Cells: The bulge-activation hypothesis. The Journal of Investigative Dermatology 1991
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George Cotsarelis: Gene expression profiling gets to the root of human hair follicle stem cells. The Journal of Clinical Investigation 2006
Kateri A. Moore and Ihor R. Lemischka: Stem Cells and Their Niches. Science 2006 Vol. 311
George Cotsarelis: The Hair Follicle: Dying for Attention. American Journal of Pathology, Vol. 151, No. 6, December 1997
Robert M. Hoffman: The Pluripotency of Hair Follicle Stem Cells. Landes Bioscience 2006
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Dean Thomas Scow, M.D., Robert S. Nolte, D.O., And Allen F. Shaughnessy, Pharm.D.: Medical Treatments For Balding Men. Doctors' Hairloss Network
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