本論文針對台灣快速成長的公共工程領域，提出一套建立高端管路推進設備租賃 企業的完整商業計畫與策略分析。核心動機源於都市稠密化、法規框架演變，以 及水利、污水與公用事業工程對永續地下管網解決方案的需求增加。傳統的明挖 工法在人口稠密或環境敏感區已逐漸不可行；相較之下，非開挖推進工法提供了 一種低干擾的替代方案，能顯著降低地表影響與工程風險。 研究首先深入分析產業背景與市場需求，強調台灣政府目前在再生水、下水道系 統現代化及韌性電力/公用事業基礎建設的持續投入。本研究識別出主要市場驅 動力：嚴格的 ESG 要求、公共衛生政策，以及工業與市政管線工程的擴張。這 些條件催生了對先進非開挖工法的持續需求，特別是針對傳統設備難以應對的複 合地層與複雜地質環境。 本商業模式的核心為租賃最先進的 AVN 系列小口徑推進機，提供專為台灣具挑 戰性地下環境配置的設備。策略優勢包括整合 IoT 遠端監測、AI 預測性維修， 以及包含物流、專業持證操作人員與現場技術支援的統包服務。透過提供不同管 徑（AVN400, AVN500, AVN600）的專業機型，公司能滿足公部門與工業基礎設 施的主流需求，同時優化資產利用率與營運彈性。 市場區隔聚焦於高價值專案，如 BOT 與 PPP 案件。業務行銷策略結合領域專業 化、早期參與投標、數位行銷及強大的產業聯盟。憑藉高資本門檻、高營運複雜 度以及在台灣複合地層租賃市場的先發聲望，進一步強化競爭優勢。 總結而言，本商業提案不僅填補了台灣公共工程現代化的關鍵缺口，也為亞洲發 展中的非開挖工程市場提供了一個具永續性與擴充性的成長藍圖。透過結合先進 工程、數位創新與全方位服務理念，公司定位於引領產業標準、獲取顯著市佔， 並為公私部門的利害關係人創造長遠價值。

This thesis presents a comprehensive business plan and strategic analysis for establishing a premium pipe jacking equipment rental enterprise targeting Taiwan’s rapidly growing infrastructure sector. The core motivation arises from urban densification, evolving regulatory frameworks, and the increased need for sustainable underground pipeline solutions in water, wastewater, and utility projects. Traditional open-cut methods are increasingly impractical in densely populated or environmentally sensitive areas. In contrast, trenchless pipe jacking provides a minimally invasive alternative, significantly reducing surface disruption and project risk.
The study begins with an in-depth industry background and market need analysis, highlighting Taiwan’s ongoing government investments in urban water reclamation, sewer system modernization, and resilient power/utility infrastructure. The thesis identifies the primary market drivers: stringent ESG (Environmental, Social, and Governance) requirements, public health mandates, and the expansion of industrial and municipal pipeline projects. These conditions have created a sustained demand for advanced trenchless construction methods, particularly for mixed-ground and complex geological environments where traditional equipment proves insufficient.
The business model is built around the rental of state-of-the-art AVN-series micro tunneling machines, offering equipment uniquely configured to navigate Taiwan’s challenging subsurface conditions. Strategic advantages include the integration of IoT telemetry, predictive maintenance powered by AI, and comprehensive service packages bundling logistics, certified operators, and on-site technical support. By offering specialized machines for varying pipe diameters (AVN400, AVN500, AVN600), the company meets the most prevalent needs in public and industrial infrastructure while maximizing asset utilization and operational flexibility.
Market segmentation focuses on high-value projects, such as Build-Operate-Transfer (BOT) and Public-Private Partnership (PPP) initiatives. The sales and marketing strategy leverages sector specialization, early bid engagement, digital outreach, and strong industry alliances. The enterprise’s competitive advantage is further enhanced by substantial capital barriers to entry, high operational complexity, and first-mover reputation in Taiwan’s mixed-ground rental segment.
In conclusion, the proposed business not only fulfills a critical market gap in Taiwan’s infrastructure modernization but also offers a blueprint for sustainable and scalable growth in Asia’s evolving trenchless construction market. By combining advanced engineering, digital innovation, and a comprehensive service ethos, the company is positioned to drive industry standards, capture significant market share, and deliver lasting value to stakeholders across the public and private sectors.

www.sinyi.com.tw/rent/list/Taichung-city/100-up-area/factory-use/index.html
www.herrenknecht.com
www.wra.gov.tw/cp.aspx?n=39096
www.nlma.gov.tw/filesys/file/EMMA/v1110120-6.pdf