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| 研究生： |
蘇浩 Su, Howard |
|---|---|
| 論文名稱： |
史畢派司生技外送創業計劃 Speedpass botech delivery business plan |
| 指導教授： |
何小台
Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2010 |
| 畢業學年度： | 98 |
| 語文別： | 英文 |
| 論文頁數： | 34 |
| 中文關鍵詞： | 創業計劃 |
| 相關次數： | 點閱：241 下載：0 |
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史畢派司生技外送創業計劃
Speedpass biotech delivery service is dedicated to transit experimental samples across laboratories. The point-to-point delivery network will decrease the duration of samples to be delivered, therefore the doctors will get the test results faster than the before. The high quality of service will save more time for doctors and then doctors can save more lives.
1.0 Executive Summary 1
Chart: Highlights 2
1.1 Objectives 2
1.2 Mission 3
1.3 Keys to Success 3
2.0 Company Summary 4
2.1 Company Ownership 4
2.2 Start-up Summary 5
3.0 Services 8
4.0 Market Analysis Summary 9
4.1 Market Segmentation 9_Toc260392063
4.2 Target Market Segment Strategy 11
4.3 Service Business Analysis 12
4.3.1 Competition and Buying Patterns 13
5.0 Web Plan Summary 14
5.1 Website Marketing Strategy 14
5.2 Development Requirements 14
6.0 Strategy and Implementation Summary 15
6.1 SWOT Analysis 17
6.1.1 Strengths 17
6.1.2 Weaknesses 17
6.1.3 Opportunities 18
6.1.4 Threats 18
6.2 Competitive Edge 18
6.3 Marketing Strategy 19
6.4 Sales Strategy 21
6.4.1 Sales Forecast 21_Toc260392080
6.5 Milestones 23
7.0 Management Summary 25
7.1 Personnel Plan 26
8.0 Financial Plan 27
8.1 Start-up Funding 27
8.2 Important Assumptions 28
8.3 Break-even Analysis 28
8.4 Projected Profit and Loss 29
8.5 Projected Cash Flow 32
8.6 Projected Balance Sheet 33
8.7 Business Ratios 34
Appendix: Sales forecast………..……………………… …………………………. …..1
Appendix: Profit and Loss…………..……………………………………………………2
Appendix: Personnel……………………..……………………………………………….3
Appendix: Cash Flow…… ………………..………… …………………………… ….4
Appendix: Balance Sheet………………………..………………………………….…….5
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