皮膚增白產品可商購，並且易於用於美容目的，使膚色變白。先前有關皮膚美白現象的研究著重於美白產品中成分的有害健康危害。他們也重點關注仍在影響全球社會的殖民種族方面。這項研究探索了通過考察台灣女性的文化規範化，探討台灣社會女性的文化思維框架台灣不同族裔的皮膚美白現象。專注於深度嵌入式皮膚美白的過程是在現代台灣社會。
採用定性研究方法，對台灣精靈進行深度訪談島上來自不同種族的婦女。使用全球化概念的理論美帝國主義和文化帝國主義，並運用紮根的理論和主題分析編碼並分解結果。訪談的分析結果表明，皮膚美白現像一直存在，許多人根本不將其視為社會問題。台灣。結果表明，大多數人不知道使用毒品所帶來的健康風險這些美白產品。

Skin whitening products are commercially available and are easily used for cosmetic purposes to get a lighter skin complexion. Previous research studies on skin whitening phenomenon primarily focuses on the harmful health hazards of the ingredients in the skin whitening products. They also focus on the colonial racial aspect that still impacts societies globally. This study explores the cultural mind frame of women in Taiwanese society by examining the cultural normalization of the skin-whitening phenomena across different ethnic groups in Taiwan. Focusing on how deeply embedded the process of skin whitening is in modern Taiwanese society.
Employing a qualitative research method in the form of in-depth interviews on elven Taiwanese women from the different ethnicity groups on the Island. Using the theories of globalizing notions of beauty and cultural imperialism and employing the grounded theory and thematic analysis to code and break down the findings. Results of the analysis of the interviews illustrated that the skin whitening phenomenon is one that here to stay, as many just don’t view it as a social issue in Taiwan. Results showed that most people were unaware of the health risk that comes with using these whitening products.

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