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研究生: 謝定寰
Hsieh, Sam
論文名稱: 國際貨櫃航運之特殊櫃專案研究
Global Shipping – Special Cargo Projects
指導教授: 何小台
Ho, Chester
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2015
畢業學年度: 103
語文別: 英文
論文頁數: 33
中文關鍵詞: 國際貨櫃航運特殊櫃
外文關鍵詞: Global Shipping, Special Cargo
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  • 國際貨櫃航運之特殊櫃專案研究


    Due to the market situation, the shipping industry is now facing a huge challenge of unbalance in supply and demand sides. After 2006, more and more shipping companies start to build the vessels with large capacity because they think the bigger the better. With the new technology of efficient dynamics, more fuel cost can be saved even with the huge size of the vessel. However, with the impact of financial tsunami, the demand for cargo shipping is much lower than the capacity supply from the carriers. Besides, the ocean freights are hardly to increase because of serious competitive between carriers. Hence, the only way to raise the revenue is to cherry pick the cargo and find the high revenue products.
    Besides, according to the research, 2015 is still a tough year for the shipping industry because of the low freight rates in general cargo and over supply for the space capacity. Therefore, I plan to create a project team to focus on special equipment transportation only in my company, which can help the clients with the packing, inland haulage, customs declaration, and ocean shipping tills the final destination. Our target for example, out of gauge machines, flight simulators, and factory facilities…those over size cargos. I believe customers will care more about the safety while shipping than the price, so the profit will be higher than the standard size cargo. Besides, with fewer competitors in the marketplace, we can create our irreplaceable value in such niche market.

    1. Introduction 1
    1.1. What is Container 1
    1.2. About Standard Container 1
    1.3. About Special Container 2
    2. Market Situation 5
    2.1. Demand Side in 2012 5
    2.2. Supply Side in 2012 6
    2.3. Demand Side in 2013 7
    2.4. Supply Side in 2013 8
    2.5. Demand Side in 2014 9
    2.6. Supply Side in 2014 11
    2.7. Market Summary 12
    3. Motivation 13
    3.1. Operating Margin of Main Carriers 13
    3.2. The Challenge of My Company 14
    4. About Evergreen 15
    5. Special Cargo Division 17
    5.1. The Organization of Special Cargo Department 17
    5.2. Our Service for Special Cargo 18
    6. Market’s Demand for Special Cargo 19
    6.1. The Organization of Special Cargo Department 20
    7. Special Equipment Introduction 22
    7.1. In Gauge 22
    7.2. Out of Gauge 23
    7.3. Break Bulk 23
    7.4. Flat Rack Container 24
    7.5. Open Top Container 25
    8. The procedure of Special Cargo Transportation 27
    9. Case Study 28
    10. Financial Analysis 30
    10.1. Projected Profit and Loss 31

    【1】 BIMCO – The world’s largest international shipping association
    https://www.bimco.org/About/About_BIMCO.aspx

    【2】 Wikipedia – Intermodal container
    http://en.wikipedia.org/wiki/Intermodal_container

    【3】 Evergreen Marine Corporation
    http://www.evergreen-marine.com/

    【4】 Alphaliner – The worldwide reference in liner shipping
    http://www.alphaliner.com/

    【5】 Maersk Line
    http://www.maerskline.com/

    【6】 CMA CGM
    https://www.cma-cgm.com/

    【7】 上海航運交易所指數
    http://www.chineseshipping.com.cn/

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