近年來直播成為繼臉書及Instagram來，新世代使用的社交娛樂平台，而直播相關研究也成為學者們熱烈的議題。本研究以使用與滿足理論出發，探討台灣直播平台使用者之使用動機。

The goal of this study is to conduct an investigation on the motivation of user's continuous intention of using live streaming app in Taiwan. To help current marketing and operation manager in live streaming industry in Taiwan understand more about user intention of continuous usage, this research focus on answering if individual experience and co-experience that audience perceived while interacting with other audiences and broadcaster can affect their continuous usage of live streaming app.

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