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研究生： 張乃容
論文名稱： 應對舒活心態: 台灣人資以及主管面對 Z世代的挑戰
Navigating the Soft Living Mindset: HR and Hiring Managers' Challenges with Generation Z in Taiwan
指導教授： 吳文傑
Jack Wu
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2024
畢業學年度： 112
語文別： 英文
論文頁數： 65
外文關鍵詞： Soft Living Mindset, Taiwanese Workforce, HR Practices
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    • This study investigates the relationship between Generation Z (Gen Z) employees and HR practices in Taiwan, highlighting the emerging inconsistencies. As this latest cohort enters the workforce, their unique characteristics set them apart from their predecessors. Gen Z's preference for work-life balance, meaningful work, and inclusive cultures contrasts Taiwan's traditional hierarchical and conservative workplace.

    This mixed methods study explores the gap between Gen Z's preferences and employers' perspectives. Surveys of 250 Gen Z and 103 HR professionals/people managers provided quantitative ratings and qualitative insights. The findings reveal inconsistencies around work motivations, communication norms, training interests, career development, and corporate culture that indicate the need for a realignment of strategy.

    This research concludes by offering data-driven recommendations for Taiwanese employers to develop progressive, purpose-driven cultures and leverage the strengths of younger talent. This adaptation is crucial as Gen Z is expected to make up a significant portion of Taiwan's workforce.

    1. Introduction 1
    1.1. Research Background 1
    1.2. Research Motivation 2
    1.3. Purpose and Significance 3
    1.4. Outline of Chapters 4

    2. Literature Review 7
    2.1. Generation Z 7
    2.1.1. Characteristic of Generation Z 7
    2.1.2. Generation Z in Taiwan 8
    2.2. Defining the “Soft Living” Lifestyle Movement 9
    2.3. Connections Between Soft Living and Gen Z Values 12
    2.3.1. Quiet quitting 12
    2.3.2. Connections between Quiet Quitting, Soft Living, and Gen Z 13
    2.4. Gaps in Understanding HR Implications 13

    3. Research Methods 16
    3.1. Research Design and Data Collection 16
    3.2. Surveys of Gen Z Employees 17
    3.3. Surveys for HR and Managers 19
    3.4. Data Analysis Approach 22

    4.Findings 24
    4.1. Summary of Gen Z Survey Results 24
    4.2. Summary of HR and People Manager Survey Results 30
    4.3. Discussion of Notable Findings 36

    5. Analysis and Discussion 42
    5.1. Implications of Findings for Employers 42
    5.2. Assessing Viability of HR Strategies 46
    5.3. Limitations and Future Research 49

    6. Conclusions and Recommendations 52
    6.1. Proposed HR Solutions and Best Practices 52
    6.2. Recommendations for Employers 55
    6.3. Final Thoughts and Next Steps 56

    Reference 59

    Appendix 62

    Agarwal, H., & Vaghela, P. (2018). WORK VALUES OF GEN Z:Bridging the Gap to the Next Generation.

    Brading, R. (2020). Generation Z in Taiwan: Low Salaries, “Little Happiness”, and a
    Social-Media World in the Mix. 71–85. https://doi.org/10.1108/978-1-80043-220-820201008

    Daugherty, G. (2023, February 25). What Is Quiet Quitting—and Is It a Real Trend? Investopedia. https://www.investopedia.com/what-is-quiet-quitting-6743910

    Deloitte. (2023). The Deloitte Global 2023 Gen Z and Millennial Survey. Deloitte. https://www.deloitte.com/global/en/issues/work/content/genzmillennialsurvey.html

    Gurney , F. (2023, January 31). Soft living explained: The new, gorgeous way of living that is good for your soul. The Tab.
    https://thetab.com/uk/2023/01/31/soft-living-explained-the-new-gorgeous-way-of-living-that-i s-good-for-your-soul-292501

    科特勒菲利浦, 陳就學, & 塞提亞宛伊萬. (2023, December 8). 圖解｜嬰兒潮、X、Y、Z、 α 世代，到底差在哪？一圖理解「五代差異」|經理人. Www.managertoday.com.tw. https://www.managertoday.com.tw/books/view/67701

    Leslie, B., Anderson, C., Bickham, C., Horman, J., Overly, A., Gentry, C., Callahan, C., & King, J. (2021). Generation Z Perceptions of a Positive Workplace Environment. Employee Responsibilities and Rights Journal, 33(3). https://doi.org/10.1007/s10672-021-09366-2

    聯合新聞網. (2023, April 11). TikTok 掀起「舒活青年」風潮！我工作 是為了讓我的狗過好日子 (蔡炆璇, Ed.). 聯合新聞網. https://udn.com/news/story/7269/7090674

    Lidija, P., Kiril, P., Janeska Iliev, A., & Shopova, M. (2017). ESTABLISHING BALANCE BETWEEN PROFESSIONAL AND PRIVATE LIFE OF GENERATION Z. Research in
    Physical Education, Sport and Health, 6(1), 1857–8160. https://eprints.ugd.edu.mk/18802/1/pesh.2017.pdf

    莫莉. (2023, March 23). 職場吹起「舒活」風：你想過講究的生活還是將就？ | 遠見雜誌. 遠見雜誌 - 前進的動力. https://www.gvm.com.tw/article/100970

    Nguyen, J. (2022, October 6). Black women started living the soft life. Then came quiet quitting. Mashable. https://mashable.com/article/soft-life-quiet-quitting-trend

    Personio. (2023). The Complete Guide to Quiet Quitting. Www.personio.com. https://www.personio.com/hr-lexicon/quiet-quitting/

    邱韞蓁. (2023, March 8). 安靜離職過時...歐美年輕世代現在最火的「舒活」是什麼？－商周頭條｜商周. 商業周刊 - 商周.com. https://www.businessweekly.com.tw/international/blog/3011856?utm_source=facebook.com&
    utm_medium=social&utm_content=bw&utm_campaign=content

    Williams, T. (2022, September 11). Millennials want to live a “soft life,” and it’s changing how they work. Yahoo Finance.
    https://finance.yahoo.com/news/millennials-want-live-soft-life-110000435.html

    蕭應強, & 陳文越. (2023, March 14). 工作不是唯一！ 新形態「舒活」席捲 Z 世代. Yahoo News.
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    張庭瑋. (2022, September 20). 員工安靜辭職、主管安靜解雇！這世界怎麼了？避免惡性管理循環的 3 方法|經理人. Www.managertoday.com.tw. https://www.managertoday.com.tw/articles/view/65740

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