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研究生: 姜道潤
Kang, Doyoon
論文名稱: 以網頁與APP創業成功之個案研究
Growth Engines of Extraordinary Online Startups
指導教授: 吳文傑
Wu, Jack
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2015
畢業學年度: 103
語文別: 英文
論文頁數: 43
中文關鍵詞: 網路創業
外文關鍵詞: Online, Startup
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  • This thesis has been prepared to provide the reader with information about how some of most successful web/app startups has built their growth engines and optimized business models in their early stages of entrepreneurship.
    “What are the key success factors of the successful web/app startups, and how they sculpted their growth engines in the early stages of business?”
    To find answers to this key question, not only tens of books, industry reports, papers and blogs were recapitulated, but also some of most renowned startups were case studied to benchmark their best practices, trial and errors in their journey for rapid growth.
    While success of a startup not only involves technical or behavioral attribution in their growth trajectory, but also lots of qualitative factors like vision and team DNA, and external or environmental factors, this study will focus on their behavioral attributions that lead to fast growth in their early days.

    1. Introduction 1
    2. Definition of startup 5
    3. Web/app startups 7
    3.1. Market Size and Scalability: 7
    3.2. The long tail: 8
    3.3. Low capital requirements: 8
    4. Startup growth stage models 9
    4.1. Customer development model: 9
    4.2. Marmer stages model: 9
    4.3. Funding stages model: 10
    5. Key growth stages model 11
    5.1. Stage #1: Idea/Team fit 11
    5.2. Stage #2: Product/Market fit 11
    5.3. Stage #3: Repeatable & Scalable Business Model 12
    5.4. Stage #4: Scale 12
    6. The importance of high growth 14
    7. Growth engines of web/app startups 16
    7.1. The Viral Engine of Growth 16
    7.2. The Paid Engine of Growth 16
    7.3. The Sticky Engine of Growth 17
    8. Case studies: Fast-growth startups 19
    8.1. Instagram 19
    8.1.1. Service 19
    8.1.2. Achievement 19
    8.1.3. Challenges & Pivots 20
    8.1.4. Key Growth Factors 20
    8.2. LinkedIn 22
    8.2.1. Service 22
    8.2.2. Achievement 22
    8.2.3. Challenges 24
    8.2.4. Pivots 25
    8.2.5. Key Growth Factors 26
    8.3. Dropbox 28
    8.3.1. Service 28
    8.3.2. Achievement 28
    8.3.3. Key Growth Factors 28
    9. Conclusion: Key takeaways from the study 33
    9.1. Focus on small communities 33
    9.2. Lean approaches 35
    9.3. Viral Loop 38
    9.4. Conclusion 40
    10. Reference 41

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    11. Book, Anderson, Chris, The Long Tail: Why the Future of Business is Selling Less of More, 2006, Random House
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    16. Webpage, Andreesen, Marc, Product/Market Fit, 2007/6/25, http://web.stanford.edu/class/ee204/ProductMarketFit.html
    17. Report, Jules Maltz & Parsa Saljouhian, 2010 - 2013 Internet and Software IPO Revenue Growth Analysis, 2013, Institutional Venture Partners
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    20. Webpage, Unkown, Instagram by Wikipedia, the free encyclopedia, http://en.wikipedia.org/wiki/Instagram#Weekend_Hashtag_Project
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    26. Webpage, LinkedIn, Our history, date of publication unkown, https://ourstory.linkedin.com/
    27. Webpage, MacPherson, Sandi, Chief editor at Quibb, Lessons learned from growing LinkedIn to 175 million users, date of publication unknown, http://quibb.com/links/lessons-learned-from-growing-linkedin-to-175-million-users
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    29. Webpage, Lynley, Matthew, Dropbox Now Has More Than 400 Million Registered Users, Techcrunch, 2015/6/24, http://techcrunch.com/2015/06/24/dropbox-hits-400-million-registered-users/
    30. Webpage, Zelman, Josh, (Founder Stories) How Dropbox Got Its First 10 Million Users, Techchrunch, 2011/11/1, http://techcrunch.com/2011/11/01/founder-storie-how-dropbox-got-its-first-10-million-users/
    31. Webpage, Zach Bulygo at KissMetrics, The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company, 2012/6, https://blog.kissmetrics.com/dropbox-hacked-growth/
    32. Webpage, THOMPSON, DEREK, Airbnb CEO Brian Chesky on Building a Company and Starting a 'Sharing' Revolution, 2013/8/13, http://www.theatlantic.com/business/archive/2013/08/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution/278635/
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    36. Book, Alistair Croll, Benjamin Yoskovitz, Lean Analytics: Use Data to Build a Better Startup Faster, 2013

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