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研究生: 蕭翊弘
Hsiao, Yi-Hung
論文名稱: 健康智慧宅品牌與市場拓展策略研究——從單品到空間系統之服務化整合
Research on Healthy Smart Home Brands and Market Expansion Strategies—From Individual Products to Service Integration of Spatial Systems
指導教授: 陳嬿如
翁嘉祥
口試委員: 池祥萱
詹佳縈
學位類別: 碩士
Master
系所名稱: 商學院 - 經營管理碩士學程(EMBA)
Executive Master of Business Administration(EMBA)
論文出版年: 2026
畢業學年度: 114
語文別: 中文
論文頁數: 57
中文關鍵詞: 健康智慧宅智慧家具產品服務化AI 睡眠偵測ESG家具租賃
外文關鍵詞: Smart Healthy Home, Smart Furniture, Product-Service System, AI Sleep Sensing, ESG, Furniture Leasing
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  • 本研究以大漢家具為個案,探討其如何結合 Neo Future 25 未來床之 AI 睡眠偵測、生命探測、坐墊偵測、電動床椅、可更換面布家具與家具租賃服務,建構健康智慧宅之產品服務化模式,並納入新加坡 UPRA 合作、丹麥設計合作與波蘭在地組裝構想,分析個案企業由台灣家具品牌轉型為跨國健康空間服務平台之可行路徑。研究結果顯示,健康智慧宅之核心競爭力不僅在於智慧技術本身,更在於整合感測資料、人體支撐、永續材料、售後維護、租賃服務與國際策略聯盟,形成可展示、可複製且可長期營運的商業模式。研究結果可作為傳統家具產業朝向智慧化、服務化、永續化與國際化轉型之策略參考。


    With the rise of global aging, health awareness, and ESG-oriented sustainability, residential spaces are evolving from traditional furniture settings into integrated living environments that combine health management, smart sensing, comfort care, and lowcarbon materials. The furniture industry is therefore facing both pressure and opportunity to transform from product-oriented sales into system-based services and spatial solutions.
    This study takes Tahan Furniture as a case study and examines how the company integrates the Neo Future 25 smart bed with AI sleep sensing, vital sign detection, seat sensing, adjustable electric beds and chairs, replaceable fabric furniture, and furniture leasing services to develop a product-service model for smart healthy homes. The study also incorporates the proposed cooperation with UPRA in Singapore, design collaboration in Denmark, and local assembly strategy in Poland to analyze the feasibility of transforming from a Taiwan-based furniture brand into a cross-border healthy living space service platform.
    The findings indicate that the key competitiveness of a smart healthy home lies not merely in smart technologies, but in the integration of sensing data, ergonomic support, sustainable materials, after-sales maintenance, leasing services, and international strategic alliances into a demonstrable, replicable, and sustainable business model. The study provides strategic implications for traditional furniture companies seeking smart, service-oriented, sustainable, and international transformation.

    致謝 I
    摘要 II
    Abstract III
    目錄 IV
    表次 V
    圖次 VI
    第一章 緒論 1
    第一節 研究動機與背景 1
    第二節 研究目的、問題、範圍與論文架構 1
    第二章 文獻回顧與產業分析 4
    第一節 健康住宅、智慧居家與服務化趨勢 4
    第二節 健康智慧宅發展與國際市場進入策略 5
    第三章 個案公司與核心技術分析 9
    第一節 大漢家具個案背景、智慧技術與可維修設計 9
    第二節 策略聯盟、產品矩陣與核心競爭力分析 10
    第四章 商業模式與服務化整合策略 16
    第一節 從單品銷售到服務化租賃模式 16
    第二節 分析工具與策略分析架構 19
    第三節 商業模式九宮格、收入模式與導入流程 27
    第五章 市場拓展策略與實務分析 31
    第一節 健康智慧宅品牌之目標市場定位 31
    第二節 國際市場拓展與策略聯盟實務分析 36
    第六章 結論與建議 45
    第一節 研究結論與管理建議 45
    第二節 研究限制、產業建議與未來研究方向 46
    參考文獻 49
    附錄 52

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    個案資料說明
    註1:本研究第三章至第五章之個案內容,係依大漢家具產品資料、Neo Future 25 未來床技術說明、UPRA 新加坡合作方向,以及丹麥、波蘭市場拓展構想整理而成。
    註2:第四章與第五章之商業模式與策略推論,屬本研究依個案條件所作之策略歸納,非既有理論之實證檢驗結果。

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