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研究生： 黃冠瑜
Huang, Kuan-yu
論文名稱： 恩寶永續分享平台計畫書
A Business Plan of Eco-by 's Sharing Platform
指導教授： 尚孝純
Shari Shang
口試委員: 彭志宏
Peng, Chih-Hung
杜雨儒
Tu, Yu-Ju
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2023
畢業學年度： 111
語文別： 英文
論文頁數： 42
中文關鍵詞： 布尿布 、一次性尿布 、環境保護 、平台 、環保
外文關鍵詞： Cloth diaper, Disposable diaper, Environment protection, Platform, Eco-friendly
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    • Due to the severe damage in global environment, governments around the world are dedicatedly complying SDGs’ 17 Goals to reduce the damage and make this world a better place for our next generations. This business proposal gathers the best quality and eco-friendly baby-mother products in the platform such as cloth diaper product. Cloth diapers are commonly acknowledged to reduce environmental impact and ease financial pressure on new parents. Although, there are lots of great benefits in using cloth diaper, the harmful but convenient disposable diaper is in the mainstream and it is hard to alter parents’ using habits. This business plan aims to change the current scenario, and is dedicated to make turn the impossible mission possible.

    1.Background 1
    1.1 The Industry 1
    1.2 Introduction to Cloth Diapers 3
    1.3 Benefits of Using Cloth Diapers 4
    1.4 Disadvantages of Using Disposable Diapers 6
    1.5 Materials Used in Manufacturing Diapers 7
    2.Company Overview 9
    2.1 Mission 9
    2.2 Vision 10
    2.3 Objectives 11
    2.4 Core Values 12
    2.5 Company Ownership and Leadership 13
    2.6 Logo 13
    3.Marketing Plan 14
    3.1 Market Analysis 14
    3.2 Service and Solution 17
    3.3 4Ps of Marketing 20
    3.4 SWOT Analysis 23
    3.5 Competitor Analysis 24
    3.6 Advertising Plan 26
    4.Business model 28
    4.1 Customer Segments 28
    4.2 Value Proposition: 28
    4.3 Channels 30
    4.4 Customer Relationships 30
    4.5 Revenue Streams: 31
    5. Financial Plan 33
    5.1 Projected Profit 33
    5.2 Projected Cost 33
    5.3 Income Statement 36
    5.4 Fund Raising 37
    5.5 5-Year Profit Projection 37
    Persona 38
    Reference 40
     
    List of Figures
    Figure1: Types of Cloth Diapers 4
    Figure2: Component of Disposable Diaper (Joining Textiles, 2013) 8
    Figure3: Component of Cloth Diaper 8
    Figure 4: Logo of Eco-by 13
    Figure5: Baby Diaper Gain Growth Momentum Under the Lowering Birth Rate. (KANTAR,2022) 15
    Figure 6: Illustration of Home Page 18
    Figure 7: Illustration of Brand Page 19
     
    List of Tables
    Table 1: Obstacles and Solution When Choosing Cloth Diaper 2
    Table2: Brands in Eco-by platform 20
    Table 3 SWOT Analysis 23
    Table 4: Competitor Analysis 25
    Table 5: Eco-by Website and Management System 29
    Table 6: Projected Labor Costs 33
    Table 7: Marketing Budget 34
    Table 8: Operating Cost Budget 34
    Table 9: Projected Three Year Income Statement 36

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    Making Cloth Diapers Mainstream: (n.d.). THINKING ABOUT Cloth Diapers. https://www.thinking-about-cloth-diapers.com/making-cloth-mainstream.html

    The 17 Goals. (n.d.). United Nations. https://sdgs.un.org/goals

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    每年尿布消耗量 可堆起159座101. (2017, May 24). Yahoo!新聞. https://tw.news.yahoo.com/%E6%AF%8F%E5%B9%B4%E5%B0%BF%E5%B8%83%E6%B6%88%E8%80%97%E9%87%8F%E5%8F%AF%E5%A0%86%E8%B5%B7159%E5%BA%A7101-215011955.html

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    何謂「商業模式九宮格」？如何了解顧客需求？為客戶創造價值及鎖定目標客戶？創業前商模建構 之 創業人必看！. (2020, August 18). DAO TENG International Business Center.
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