簡易檢索 / 詳目顯示
| 研究生： |
周禎華 Chow, J Edward |
|---|---|
| 論文名稱： |
愛德華地方商業計劃書 Edward’s Place Business Plan |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2015 |
| 畢業學年度： | 103 |
| 語文別： | 英文 |
| 論文頁數： | 26 |
| 中文關鍵詞： | 地方商業 、商業計劃書 |
| 外文關鍵詞： | Place Business, Business Plan |
| 相關次數： | 點閱：44 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
愛德華地方商業計劃書
This document has been prepared to provide the information about Ed’s Place, including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends
Ed’s place has identified the food service industry as its primary interest and to be successful in this venture I have focused my efforts and energy into the creation of a restaurant/bar that I want to be highly competitive in the Taiwan market. We want to provide quality food at an affordable price.
Focused on quality and friendly service/ambience Ed’s place hopes to create a niche in the ultra-competitive restaurant/bar industry with a uniqueness and word of mouth service.
1. Executive Summary 1
1.1. Mission 1
1.2. Company Management 1
1.3. Keys to Success 2
1.4. Business strategies 3
1.5. People Management Strategy 5
2. Market Analysis 12
2.1. Market Segmentation 14
2.2. Competitor Analysis 16
2.3. SWOT Analysis of Edward’s Place 17
3. Company Strategy 19
3.1. Price Strategy 19
3.2. Product Strategy 19
3.3. Promotion Strategy 20
3.4. Location Strategy 21
4. Financial Projection 23
4.1. Sales Forecast 23
4.2. Financial Statements 25
4.3. Ratio 25
4.4. Conclusion: 25
5. References 26
1. Information about Food Sector Growth in Taiwan http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Food%20Service%20-%20Hotel%20Restaurant%20Institutional_Taipei%20ATO_Taiwan_6-25-2012.pdf
2. Information about Taiwan
http://en.wikipedia.org/wiki/Taiwan
3. Information about wages in Taiwan
http://www.forbes.com/sites/forbesasia/2012/10/24/taiwan-becomes-more-competitive-as-wages-go-down/
4. Information about wages in Taiwan
http://www.taipeitimes.com/News/taiwan/archives/2009/08/24/2003451881
5. Information about wages in Taiwan
http://www.chinapost.com.tw/taiwan/national/national-news/2014/05/31/409035/Graduates-average.htm
6. Industry Overview
http://www.taipeitimes.com/News/feat/archives/2009/09/04/2003452774
http://candystripesandrainbowdreams.blogspot.com/2010/08/dazzling-cafetaipei.html
http://tenintaipei.blogspot.com/2011/03/belgian-waffles-coffee-alley.html
此全文未授權公開