摘要
韓流在亞洲掀起熱潮，甚至席捲歐美與非洲，台灣也受到韓流的影響，許多關於韓劇的研究相繼而出，像是閱聽眾收看動機及影響、業者製播內容方向、多元管道對收看劇集的影響、行銷與效益等等。網路的發達與普及，使得許多人會使用電腦、手機、平板電腦等行動媒介來收看韓劇，有學者也認為在研究閱聽眾收看電視節目時，須將透過各種媒介收看的閱聽眾加入考慮。過去的研究對象以婦女為主，亦有青少年、大學生等年齡層，本研究為了補足相關文獻，選擇以台灣男性閱聽眾作為研究對象，研究方法為問卷調查法，希望可以了解台灣男性閱聽眾收看韓劇的動機是什麼?收看韓劇的動機會因為個人背景的不同而有影響嗎?使用媒介與收看動機之間有什麼關係?
　　本研究的研究結果為：男性族群大多是20到29歲、未婚單身、獨自一人觀看，最常使用的媒介為筆記型電腦（手提型電腦），最吸引他們收看的韓劇類型為愛情劇。整體而言收看動機以「紓解緊張的需求」為最高，喜歡在較高隱私性情況下收看的人，動機以「紓解緊張的需求」較多。受測者以喜歡獨自或使用較為個人化的媒介，像是手機、筆記型電腦等來收看韓劇的人，有較高的「認知需求」動機。受測者若較喜歡使用傳統電視頻道收看，或是較喜歡與他人一同觀看，其收看動機以「社會整合需求」的動機較高。

Abstract
　　The hits of Korean dramas have swept across Asia, Europe, America and Africa. Taiwan cannot avoid the "Korean Wave" either. Much research regarding Korean dramas has been emerging, such as the motivation and influences of watching Korean TV dramas, the direction of program's content, the influence of using multi-screens to watch TV dramas, marketing, and benefits. Due to the development and popularity of the Internet and broadband, people are easy to access different kinds of mobile platforms, such as computers, mobile phones, and tablets to watch Korean dramas.
　　In the previous research, mainly women and youngsters are found fond of Korean Dramas. Less research focuses on male audiences. This study proposes that some research recognizes that mobile platforms give audiences autonomy and privacy to consume media contents, which might give male audiences chances to watch Korean dramas. In order to fill the gap of male audiences, this study focuses on Taiwanese male audiences' motivation and viewing patterns to see if the motivations are influenced by demographics and platforms.
　　The results show that most audiences are unmarried, single, between the ages of 20 and 29, and most of them watch Korean dramas alone. The most frequently used platform is laptop (portable computer). Romantic drama is the most popular type of Korean dramas among the respondents. Overall, the “resolving nervous needs” is the main motivation to view Korean dramas. For those who prefer watching Korean drama in higher-privacy situation, tend to highlight the motivation of “resolving nervous needs.” For those who prefer watching Korean drama alone or with personal platforms, such as mobile phones and laptops, tend to highlight the motivation of “cognitive needs.” For those who prefer watching Korean drama with traditional TV channel or watching Korean drama with others tend to highlight the motivation of “social integration needs.”

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