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| 研究生： |
洪杰琛 Hung, Jason |
|---|---|
| 論文名稱： |
全球地理社群網站之創新經營模式 – 以銀髮族之旅遊需求為目標市場 An innovative business model on worldwide geographic social network – based on the initiative of senior travelling demand |
| 指導教授： |
許牧彥
Hsu, Mu Yen |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 科技管理研究所 Graduate Institute of Technology and Innovation Management |
| 論文出版年： | 2011 |
| 畢業學年度： | 99 |
| 語文別： | 英文 |
| 論文頁數： | 68 |
| 中文關鍵詞： | 人口老化 、銀髮族 、網際網路 、社群網站 、虛擬旅遊 |
| 外文關鍵詞： | Aging, Older Adult, Internet, Online Social Network, Virtual Travel |
| 相關次數： | 點閱：260 下載：11 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
Aging becomes one of the urgent topics in Taiwan, therefore new product and services must be established in respond to this issue. In recent years, online social network have been one of the most accelerative business model spreading across internet. Facebook has been one of the most influential role model among all. An opportunity gap is identified within these two phenomenon. The present paper is to initiate an innovative business model on worldwide geographic social network – based on the target market of senior travelling demand. This innovative business model will be satisfying the discovered gap.
The establishment of this innovation business model is based on the process of Innovation SCREW: (1) Search; (2) Combination; (3) Re-search, Re-Combination; (4) Experiment, Evaluation; (5) Work, Weigh. Through this framework, it brings to the possible establishment of this platform. In addition, by using of secondary datasets that lead to comprehend further to consumer behavior and market demand.
As the result, based on this innovative platform, it is hoping to create a new online worldwide geographic social network that can improve services on senior’s travelling demand.
Chapter 1 INTRODUCTION 1
Section 1.1 Background and Motivations 1
Section 1.2 Goals and Ideas 2
Section 1.3 Method and Procedure 3
Section 1.4 Results and Visions 5
CHAPTER 2 MARKET DEMAND ANALYSIS 6
Section 2.1 Consumption Trend of Population 6
Section 2.2 Unsatisfied Need of User 9
Section 2.3 Demand Analysis of Objective Market 11
CHAPTER 3 INNOVATION PROPOSAL 17
Section 3.1 Product Innovation Concept and Development Process 17
Section 3.2 Product Innovation Content and Functions and Usage 20
Section 3.3 Innovation Adoption and Usage 29
CHAPTER 4 INDUSTRIAL COMPETITION ANALYSIS 31
Section 4.1 Competitors Analysis 31
Section 4.2 Substitutions and Potential Entrants 36
Section 4.3 Competitiveness Analysis 39
Section 4.4 Supplier Analysis 41
CHAPTER 5 INTELLECTUAL PROPERTIES AND RESOURCES 42
Section 5.1 Patent Analysis 42
Section 5.2 Trademark Analysis 45
CHAPTER 6 STAKEHOLDERS ANALYSIS 48
Section 6.1 Cooperation Network and Strategic Alliance 48
Section 6.2 Stakeholder Analysis 48
CHAPTER 7 VALUE CAPTURE STRATEGIES 51
Section 7.1 Value Creation 51
Section 7.2 Revenue Sources and Appropriation Mechanisms 54
Section 7.3 Pricing Strategies 55
CHAPTER 8 BUSINESS STRATEGY AND OPERATION PLAN 56
Section 8.1 Market Development and Marketing Plan 56
Section 8.2 Exit Strategy 58
Chapter 9 Benefit Expectation 59
Chapter 10 Conclusions 61
Section 10.1 Conclusion and Suggestions 61
Section 10.2 Research Limitations 63
REFERENCES 64
Google Map; local.google.com 64
APPENDIX 65
王美音(民87)。知識創新之泉：智價企業的經營(Dorothy Barton)。臺北市：遠流出版社
陳寬政(民 98)。人口老化的原因與結果。台灣人口老化問題，頁7-28。臺北市：中央研究院經濟研究所。
許牧彥（2010），創新螺旋─Innovation SCREW，課程教材，國立政治大學科技管理研究所。
溫肇東、許牧彥(民 93)。創新機制在政府部門之應用。臺北市：行政院研考會
劉明珠(民99)。中高齡者使用網際網路與人際互動之研究(未出版之碩士論文)。元智大學，桃園縣。
鄭進耀(民100)。人生七十才上網。壹週刊。
English References:
Brian Solis. (2010,March). The Age of Social Networks. [Online Blog]. Retrieve from http://www.briansolis.com/2010/03/the-age-of-social-networks/
Facebook; www.facebook.com
Google Map; local.google.com
Kerrie Laguna, & Renee L. Babcock. (1997). Computer Anxiety in Young and Older Adults: Imlication for Human - Computer Interactions in Older Populations. Computers in Human Behavior, 13(3), 317-326.
Neung Eun Kang, & Wan Chul Yoon. (2008). Age-and experience-related user behavior differences in the use of complicated electronic devices. International Journal of Human-Computer Studies, 66, 425-437.
Ministry of Interior; http://www.moi.gov.tw/
Taiwan Network Information Center; http://www.twnic.net.tw/
Tourism Bureau, Republic of China (Taiwan); http://eng.taiwan.net.tw/
United States Patent and Trademark Office; http://www.uspto.gov/
VirtualTourist; www.virtualtourist.com
