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研究生: 江岱倪
Chiang, Tai-Ni
論文名稱: 上班族使用幽默迷因之動機與幸福感關聯研究
A Study on the Relationship Between Office Workers’ Motivations for Using Humorous Memes and Their Subjective Well-Being
指導教授: 陳憶寧
Chen, Yi-Ning
口試委員: 林日璇
Lin, Jih-Hsuan
楊意菁
Yang, Yie-Jing
學位類別: 碩士
Master
系所名稱: 傳播學院 - 傳播學院碩士在職專班
M.A. Program in Communication
論文出版年: 2025
畢業學年度: 114
語文別: 中文
論文頁數: 174
中文關鍵詞: 台灣上班族主觀幸福感使用與滿足理論使用行為幽默迷因職場壓力
外文關鍵詞: Office workers in Taiwan, Subjective Well-Being, Uses and Gratifications Theory, Usage behavior, Humorous memes, Workplace stress
相關次數: 點閱:29下載:3
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  • 隨著社群媒體成為上班族日常生活中重要的情緒表達與互動場域,幽默迷因逐漸發展為一種結合娛樂、共鳴與文化認同的數位溝通形式,並在職場情境中頻繁被用以回應工作壓力、情緒勞動與人際互動經驗。然而,既有研究多聚焦於迷因的文化意涵或幽默特質,較少以量化方式系統性檢視上班族使用幽默迷因的動機結構,以及其與職場壓力與主觀幸福感之間的關聯。

    本研究以使用與滿足理論(Uses and Gratifications Theory)為理論基礎,將職場主題幽默迷因視為具心理功能與社會意涵的媒介內容,探討台灣上班族使用幽默迷因的主要動機分布,並分析不同使用動機與職場壓力經驗及主觀幸福感之間的關聯模式。研究採用量化問卷調查法,以台灣18歲以上在職者為研究對象,透過網路問卷蒐集資料,共回收482份有效樣本,並以描述性統計、相關分析及階層迴歸分析進行資料分析。

    研究結果顯示,上班族使用職場幽默迷因的動機呈現多元且可區辨之結構,兼具情緒調適與社會互動功能;不同使用動機與職場壓力及主觀幸福感指標之間,呈現選擇性而非一致性的關聯模式。研究結果補充既有迷因研究在成人職場樣本與使用動機層次上的不足,並深化對數位媒介使用、情緒經驗與心理指標關聯的理解。


    As social media has become an important space for emotional expression and interaction in the daily lives of office workers, humorous internet memes have gradually developed into a form of digital communication that combines entertainment, resonance, and cultural identification. In workplace contexts, such memes are frequently used to respond to work-related stress, emotional labor, and interpersonal experiences. However, prior research has largely focused on the cultural meanings or humorous characteristics of memes, with limited quantitative examination of office workers’ motivational structures for using humorous memes and their associations with workplace stress and subjective well-being.

    Grounded in Uses and Gratifications Theory, this study conceptualizes workplace-related humorous memes as media content with psychological functions and social significance. Using a quantitative survey design, data were collected from 482 employed adults aged 18 and above in Taiwan via an online questionnaire. Descriptive statistics, correlation analyses, and hierarchical regression analyses were conducted. The results reveal that usage motivations are multidimensional and selectively associated with workplace stress and subjective well-being.

    第一章 緒論 1
    第一節 研究背景與動機 1
    第二節 問題意識與研究目的 12
    第三節 名詞釋義 13

    第二章 文獻探討 18
    第一節 網路迷因的文化傳播機制與心理表達功能 18
    第二節 使用與滿足理論及數位媒體研究中的應用 25
    第三節 幽默心理機制與心理效益相關變項之理論關聯 33
    第四節 核心變項整合與研究問題建構 41

    第三章 研究方法 50
    第一節 研究架構 50
    第二節 研究方法與研究設計 51
    第三節 前測問卷信度及效度檢驗 61
    第四節 資料處理與分析方法 71

    第四章 資料分析 74
    第一節 樣本描述統計 74
    第二節 正式問卷探索性因素分析與信度檢驗 78
    第三節 研究結果 95

    第五章 研究結論與建議 117
    第一節 研究發現 117
    第二節 研究貢獻 123
    第三節 研究限制與未來建議 124

    參考文獻 127

    附錄一 正式研究問卷 144
    附錄二 各量表因素分析完整係數 155
    附錄三 各量表信度分析完整係數 159
    附錄四 各量表平均數、標準差、百分比完整係數 163
    附錄五 主觀幸福感階層迴歸分析之完整迴歸係數表 167
    附錄六 OSI-2量表使用授權同意書 174

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